MELI vs MS: Which Is the Better Buy?
Side-by-side comparison of MercadoLibre, Inc. and Morgan Stanley — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-22.
MercadoLibre, Inc. · Consumer Cyclical
$1,767.42
+41.4% upside to fair value
High Conviction
Grade A
VS
Morgan Stanley · Financial Services
$189.30
-30.5% upside to fair value
Grade C
High Quality
QuantHub Verdict
MELI has more upside to fair value
(+41.4%).
MS trades at a lower forward P/E
(16.4x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
MELI |
MS |
| Current Price |
$1,767.42 |
$189.30 |
| Fair Value Estimate |
$2,500.00 |
$131.49 |
| Upside to Fair Value |
+41.4%
|
-30.5%
|
| Market Cap |
$89.6B |
$300.6B |
| Forward P/E |
35.0x
|
16.4x
|
| EV / EBITDA |
18.5x
|
24.4x
|
| Price / Sales |
3.1x
|
2.5x
|
| Price / FCF |
8.9x
|
-16.8x
|
| Revenue Growth YoY |
+39.1%
|
+18.8%
|
| Gross Margin |
44.5%
|
58.0%
|
| Operating Margin |
11.1%
|
19.5%
|
| Return on Equity |
33.7%
|
16.7%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
12.1%
|
—
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
MercadoLibre is the dominant e-commerce and fintech ecosystem across Latin America, operating the largest marketplace and digital payments platform in a region with 670M+ people where e-commerce penetration is still under 15%. Revenue grew 39% to $28.9B in FY2025 with $10.8B in free cash flow — a 12% FCF yield at current prices. The company is trading at its 5-year P/S minimum (3.1x) and P/FCF mi…
Morgan Stanley is a leading global financial services firm operating in Institutional Securities, Wealth Management, and Investment Management. The company benefits from a durable competitive moat supported by its systemically important status, diversified revenue streams, and strong management with a 36-year veteran CEO. Despite solid fundamentals including 14.2% revenue growth in 2025 and 16.7%…
Accumulation Zones
| Metric |
MELI |
MS |
| Zone Low |
$1,875.00 |
$98.62 |
| Zone High |
$2,125.00 |
$111.77 |
| In Buy Zone? |
Yes
|
No
|