MCD vs VRTV: Which Is the Better Buy?
Side-by-side comparison of McDonald's Corporation and Veritiv Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
McDonald's Corporation · Consumer Cyclical
$252.78
+40.7% upside to fair value
Med Conviction
Grade A
High Quality
VS
Veritiv Corporation · Industrials
$169.99
-45.0% upside to fair value
Med Conviction
Grade D
QuantHub Verdict
MCD has more upside to fair value
(+40.7%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MCD |
VRTV |
| Current Price |
$252.78 |
$169.99 |
| Fair Value Estimate |
$355.71 |
$93.49 |
| Upside to Fair Value |
+40.7%
|
-45.0%
|
| Market Cap |
$179.6B |
$2.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
15.5x
|
5.4x
|
| Price / Sales |
6.5x
|
0.4x
|
| Price / FCF |
23.1x
|
10.4x
|
| Revenue Growth YoY |
+3.8%
|
-19.0%
|
| Gross Margin |
57.4%
|
22.7%
|
| Operating Margin |
45.8%
|
5.9%
|
| Return on Equity |
-561.2%
|
48.6%
|
| Dividend Yield |
2.94% |
1.48% |
| FCF Yield |
4.32%
|
9.57%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
McDonald's operates a globally scaled, approximately 95% franchised restaurant system with 46,028 restaurants in more than 100 countries, combining a powerful consumer brand, real-estate-backed franchise economics, supplier scale and digital loyalty reach. Business quality is high despite meaningful leverage: TTM gross, operating and net margins are 57.4%, 45.8% and 31.7%, respectively, while loy…
Veritiv Corporation is a business-to-business distributor of specialty packaging, facility solutions, print, and publishing products, operating through four segments with a network of distribution centers and roughly 5,000 employees. The business quality is mixed: it generates a strong 48.6% ROE and trades at a low 7.13 trailing P/E and 5.44 EV/EBITDA, but revenue declined 19.0% year over year in…
Accumulation Zones
| Metric |
MCD |
VRTV |
| Zone Low |
$266.78 |
$70.12 |
| Zone High |
$302.35 |
$79.47 |
| In Buy Zone? |
Yes
|
No
|