MCD vs NKE: Which Is the Better Buy?
Side-by-side comparison of McDonald's Corporation and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-09.
McDonald's Corporation · Consumer Cyclical
$275.75
+18.8% upside to fair value
Grade C
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$42.62
+38.4% upside to fair value
Med Conviction
Grade B+
QuantHub Verdict
NKE has more upside to fair value
(+38.4%).
MCD trades at a lower forward P/E
(22.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
MCD |
NKE |
| Current Price |
$275.75 |
$42.62 |
| Fair Value Estimate |
$327.62 |
$58.98 |
| Upside to Fair Value |
+18.8%
|
+38.4%
|
| Market Cap |
$196.0B |
$63.0B |
| Forward P/E |
22.6x
|
27.9x
|
| EV / EBITDA |
16.7x
|
20.7x
|
| Price / Sales |
7.1x
|
1.4x
|
| Price / FCF |
27.9x
|
19.4x
|
| Revenue Growth YoY |
+9.4%
|
-9.8%
|
| Gross Margin |
57.4%
|
42.7%
|
| Operating Margin |
46.0%
|
8.0%
|
| Return on Equity |
-434.0%
|
24.4%
|
| Dividend Yield |
0% |
3.8% |
| FCF Yield |
3.59%
|
5.2%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
McDonald's Corporation operates a global quick-service restaurant business with a strong competitive moat driven by brand recognition, extensive franchising, and digital innovation. The company reported $26.9 billion in revenue for fiscal 2025, growing 4% year-over-year, with significant contributions from its International Operated Markets segment growing nearly 8%. Despite a high valuation regi…
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reve…
Accumulation Zones
| Metric |
MCD |
NKE |
| Zone Low |
$245.72 |
$44.23 |
| Zone High |
$278.48 |
$50.13 |
| In Buy Zone? |
Yes
|
Yes
|