MCD vs META: Which Is the Better Buy?
Side-by-side comparison of McDonald's Corporation and Meta Platforms, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-16.
McDonald's Corporation · Consumer Cyclical
$252.78
+40.7% upside to fair value
Med Conviction
Grade A
High Quality
VS
Meta Platforms, Inc. · Communication Services
$665.60
+21.4% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
MCD has more upside to fair value
(+40.7%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MCD |
META |
| Current Price |
$252.78 |
$665.60 |
| Fair Value Estimate |
$355.71 |
$808.00 |
| Upside to Fair Value |
+40.7%
|
+21.4%
|
| Market Cap |
$179.6B |
$1,695.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
15.5x
|
16.7x
|
| Price / Sales |
6.5x
|
7.4x
|
| Price / FCF |
23.1x
|
41.3x
|
| Revenue Growth YoY |
+3.8%
|
+28.0%
|
| Gross Margin |
57.4%
|
81.7%
|
| Operating Margin |
45.8%
|
38.1%
|
| Return on Equity |
-561.2%
|
29.7%
|
| Dividend Yield |
2.94% |
0.32% |
| FCF Yield |
4.32%
|
2.42%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
McDonald's operates a globally scaled, approximately 95% franchised restaurant system with 46,028 restaurants in more than 100 countries, combining a powerful consumer brand, real-estate-backed franchise economics, supplier scale and digital loyalty reach. Business quality is high despite meaningful leverage: TTM gross, operating and net margins are 57.4%, 45.8% and 31.7%, respectively, while loy…
Meta Platforms operates the Facebook, Instagram, WhatsApp, Messenger and Threads ecosystem, monetizing its unmatched global audience primarily through digital advertising. Business quality is high, supported by 3.60 billion Family daily active people, AI-enhanced ad ranking, 81.7% TTM gross margin, 38.1% TTM operating margin, 29.8% TTM net margin and 29.7% ROE. Revenue grew 28.0% year over year i…
Accumulation Zones
| Metric |
MCD |
META |
| Zone Low |
$266.78 |
$606.00 |
| Zone High |
$302.35 |
$686.80 |
| In Buy Zone? |
Yes
|
Yes
|