MAR vs XOM: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and Exxon Mobil Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-18.
Marriott International, Inc. · Consumer Cyclical
$377.93
-16.6% upside to fair value
Grade D
VS
Exxon Mobil Corporation · Energy
$152.30
-33.0% upside to fair value
Med Conviction
Grade C+
QuantHub Verdict
MAR has more upside to fair value
(-16.6%).
XOM trades at a lower forward P/E
(17.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
MAR |
XOM |
| Current Price |
$377.93 |
$152.30 |
| Fair Value Estimate |
$315.15 |
$102.00 |
| Upside to Fair Value |
-16.6%
|
-33.0%
|
| Market Cap |
$100.2B |
$634.6B |
| Forward P/E |
39.0x
|
17.5x
|
| EV / EBITDA |
25.3x
|
9.8x
|
| Price / Sales |
3.8x
|
2.0x
|
| Price / FCF |
34.6x
|
26.9x
|
| Revenue Growth YoY |
+3.1%
|
-4.5%
|
| Gross Margin |
21.3%
|
21.7%
|
| Operating Margin |
15.8%
|
10.5%
|
| Return on Equity |
-79.9%
|
11.1%
|
| Dividend Yield |
0% |
2.65% |
| FCF Yield |
2.89%
|
3.72%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Marriott International operates the world's largest hospitality portfolio with approximately 8,900 to 9,000 properties across 141 countries and over 30 brands, supported by the largest loyalty program with 203 to 210 million members. The company benefits from a durable competitive moat driven by scale, brand strength, and network effects. However, despite steady revenue growth of 3.1% year-over-y…
Exxon Mobil is a world-class integrated energy supermajor with unmatched Permian Basin scale following the Pioneer Natural Resources acquisition, a high-margin Guyana growth engine, and disciplined capital allocation. However, the stock remains significantly overvalued relative to its own 5-year history on every key metric. At $152, XOM trades at roughly 22x trailing earnings, 1.96x sales, and 27…
Accumulation Zones
| Metric |
MAR |
XOM |
| Zone Low |
$236.36 |
$77.00 |
| Zone High |
$267.88 |
$92.00 |
| In Buy Zone? |
No
|
No
|