MAR vs XOM: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and Exxon Mobil Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-07.
Marriott International, Inc. · Consumer Cyclical
$359.06
-45.0% upside to fair value
Grade D
VS
Exxon Mobil Corporation · Energy
$154.46
-40.5% upside to fair value
Grade C
QuantHub Verdict
XOM has more upside to fair value
(-40.5%).
XOM trades at a lower forward P/E
(23.2x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
MAR |
XOM |
| Current Price |
$359.06 |
$154.46 |
| Fair Value Estimate |
$197.48 |
$91.87 |
| Upside to Fair Value |
-45.0%
|
-40.5%
|
| Market Cap |
$95.2B |
$642.0B |
| Forward P/E |
37.7x
|
23.2x
|
| EV / EBITDA |
29.5x
|
10.3x
|
| Price / Sales |
4.4x
|
2.0x
|
| Price / FCF |
29.3x
|
27.2x
|
| Revenue Growth YoY |
-71.1%
|
-1.3%
|
| Gross Margin |
6.0%
|
21.7%
|
| Operating Margin |
19.6%
|
10.5%
|
| Return on Equity |
-78.5%
|
11.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.41%
|
3.68%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Marriott International operates a global fee-driven, asset-light hotel business with a portfolio of over 30 brands and a strong competitive position in the travel lodging industry. The company benefits from a durable competitive moat supported by its brand strength, extensive network, and recurring franchise and management fees. However, recent financials show significant headwinds with a 71.1% y…
Exxon Mobil Corporation operates as a global integrated oil and gas company with significant operations in upstream, energy products, chemical products, and specialty products segments. The company benefits from a highly experienced management team with decades of internal tenure, led by CEO Darren Woods. Despite strong cash flow generation and operational scale, Exxon is currently overvalued, tr…
Accumulation Zones
| Metric |
MAR |
XOM |
| Zone Low |
$148.11 |
$68.90 |
| Zone High |
$167.86 |
$78.09 |
| In Buy Zone? |
No
|
No
|