MAR vs XOM: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and Exxon Mobil Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-20.
Marriott International, Inc. · Consumer Cyclical
$366.24
-3.4% upside to fair value
Med Conviction
Grade C
VS
Exxon Mobil Corporation · Energy
$137.81
-45.0% upside to fair value
Grade C
QuantHub Verdict
MAR has more upside to fair value
(-3.4%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
MAR |
XOM |
| Current Price |
$366.24 |
$137.81 |
| Fair Value Estimate |
$353.64 |
$75.80 |
| Upside to Fair Value |
-3.4%
|
-45.0%
|
| Market Cap |
$96.6B |
$571.2B |
| Forward P/E |
—
|
22.8x
|
| EV / EBITDA |
23.8x
|
10.1x
|
| Price / Sales |
3.7x
|
1.8x
|
| Price / FCF |
31.6x
|
30.4x
|
| Revenue Growth YoY |
+6.2%
|
+2.6%
|
| Gross Margin |
21.4%
|
25.5%
|
| Operating Margin |
16.0%
|
9.0%
|
| Return on Equity |
-74.1%
|
9.8%
|
| Dividend Yield |
0.75% |
0% |
| FCF Yield |
3.17%
|
3.29%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Marriott International is a global asset-light hotel franchisor, manager and licensor whose high-quality brands, nearly 283 million Bonvoy members, more than 9,900 properties across 146 countries and record 4,107-property development pipeline create meaningful network, distribution and brand advantages. Q1 2026 demonstrated resilient underlying fee economics: adjusted revenue excluding cost-reimb…
Exxon Mobil Corporation is a leading integrated oil and gas company with a durable competitive moat based on its scale, integration, advantaged long-life resources, proprietary technology, and irreplaceable infrastructure. The company is led by a long-tenured management team with a strong capital allocation track record focused on dividends and buybacks. Despite these strengths, Exxon is currentl…
Accumulation Zones
| Metric |
MAR |
XOM |
| Zone Low |
$265.23 |
$56.85 |
| Zone High |
$300.59 |
$64.43 |
| In Buy Zone? |
No
|
No
|