MAR vs XOM: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and Exxon Mobil Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
Marriott International, Inc. · Consumer Cyclical
$334.97
+20.6% upside to fair value
Med Conviction
Grade C
VS
Exxon Mobil Corporation · Energy
$163.18
+10.3% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
MAR has more upside to fair value
(+20.6%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
MAR |
XOM |
| Current Price |
$334.97 |
$163.18 |
| Fair Value Estimate |
$403.81 |
$179.98 |
| Upside to Fair Value |
+20.6%
|
+10.3%
|
| Market Cap |
$87.3B |
$676.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
22.2x
|
9.9x
|
| Price / Sales |
3.2x
|
1.9x
|
| Price / FCF |
28.7x
|
22.3x
|
| Revenue Growth YoY |
+4.8%
|
+44.1%
|
| Gross Margin |
20.2%
|
25.1%
|
| Operating Margin |
15.8%
|
10.7%
|
| Return on Equity |
-66.7%
|
12.7%
|
| Dividend Yield |
0.84% |
2.52% |
| FCF Yield |
3.48%
|
4.49%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Marriott International is a global asset-light hotel franchisor and manager whose 10,082-property, 1.814 million-room system, 629,000-room development pipeline, broad brands, and more than 295 million Bonvoy members support durable fee-led economics. Business quality is tempered by cyclicality, competitive owner incentives, and $16.915 billion of debt, while reported ROE is negative 66.7%. In the…
Exxon Mobil is the largest integrated oil and gas major in the United States, operating across Upstream exploration and production, Downstream refining and fuels marketing, and Chemical manufacturing, with roughly 57,900 employees and a portfolio that spans conventional crude and natural gas, LNG, petrochemicals, and early-stage carbon capture, hydrogen, and biofuels ventures. The business qualit…
Accumulation Zones
| Metric |
MAR |
XOM |
| Zone Low |
$302.86 |
$134.98 |
| Zone High |
$343.24 |
$152.98 |
| In Buy Zone? |
Yes
|
No
|