MAR vs WFC: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and Wells Fargo & Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
Marriott International, Inc. · Consumer Cyclical
$334.97
+20.6% upside to fair value
Med Conviction
Grade C
VS
Wells Fargo & Company · Financial Services
$86.12
+20.4% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
MAR has more upside to fair value
(+20.6%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MAR |
WFC |
| Current Price |
$334.97 |
$86.12 |
| Fair Value Estimate |
$403.81 |
$103.68 |
| Upside to Fair Value |
+20.6%
|
+20.4%
|
| Market Cap |
$87.3B |
$260.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
22.2x
|
15.6x
|
| Price / Sales |
3.2x
|
2.0x
|
| Price / FCF |
28.7x
|
13.7x
|
| Revenue Growth YoY |
+4.8%
|
+11.3%
|
| Gross Margin |
20.2%
|
64.5%
|
| Operating Margin |
15.8%
|
21.2%
|
| Return on Equity |
-66.7%
|
12.6%
|
| Dividend Yield |
0.84% |
2.15% |
| FCF Yield |
3.48%
|
7.3%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Marriott International is a global asset-light hotel franchisor and manager whose 10,082-property, 1.814 million-room system, 629,000-room development pipeline, broad brands, and more than 295 million Bonvoy members support durable fee-led economics. Business quality is tempered by cyclicality, competitive owner incentives, and $16.915 billion of debt, while reported ROE is negative 66.7%. In the…
Wells Fargo is a diversified U.S. bank with roughly 197,000 employees operating four segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth and Investment Management. The business quality is solid but not exceptional: trailing return on equity is 12.6%, TTM net margin is 17.5%, and revenue grew 11.3% year over year in the most recent quarter while…
Accumulation Zones
| Metric |
MAR |
WFC |
| Zone Low |
$302.86 |
$77.76 |
| Zone High |
$343.24 |
$88.13 |
| In Buy Zone? |
Yes
|
Yes
|