MAR vs WFC: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and Wells Fargo & Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-07.
Marriott International, Inc. · Consumer Cyclical
$359.06
-45.0% upside to fair value
Grade D
VS
Wells Fargo & Company · Financial Services
$81.52
+30.6% upside to fair value
Grade B
QuantHub Verdict
WFC has more upside to fair value
(+30.6%).
WFC trades at a lower forward P/E
(11.9x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
MAR |
WFC |
| Current Price |
$359.06 |
$81.52 |
| Fair Value Estimate |
$197.48 |
$106.48 |
| Upside to Fair Value |
-45.0%
|
+30.6%
|
| Market Cap |
$95.2B |
$250.7B |
| Forward P/E |
37.7x
|
11.9x
|
| EV / EBITDA |
29.5x
|
16.7x
|
| Price / Sales |
4.4x
|
2.0x
|
| Price / FCF |
29.3x
|
-13.2x
|
| Revenue Growth YoY |
-71.1%
|
+7.3%
|
| Gross Margin |
6.0%
|
64.5%
|
| Operating Margin |
19.6%
|
20.5%
|
| Return on Equity |
-78.5%
|
12.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.41%
|
—
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Marriott International operates a global fee-driven, asset-light hotel business with a portfolio of over 30 brands and a strong competitive position in the travel lodging industry. The company benefits from a durable competitive moat supported by its brand strength, extensive network, and recurring franchise and management fees. However, recent financials show significant headwinds with a 71.1% y…
Wells Fargo & Company is a diversified financial services firm operating primarily in consumer banking, commercial banking, corporate and investment banking, and wealth and investment management. The company benefits from a seasoned CEO with extensive industry experience and has made significant progress in regulatory compliance and operational efficiency, including lifting its asset cap in 2025.…
Accumulation Zones
| Metric |
MAR |
WFC |
| Zone Low |
$148.11 |
$79.86 |
| Zone High |
$167.86 |
$90.51 |
| In Buy Zone? |
No
|
Yes
|