MAR vs WFC: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and Wells Fargo & Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-20.
Marriott International, Inc. · Consumer Cyclical
$366.24
-3.4% upside to fair value
Med Conviction
Grade C
VS
Wells Fargo & Company · Financial Services
$87.53
+18.1% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
WFC has more upside to fair value
(+18.1%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MAR |
WFC |
| Current Price |
$366.24 |
$87.53 |
| Fair Value Estimate |
$353.64 |
$103.38 |
| Upside to Fair Value |
-3.4%
|
+18.1%
|
| Market Cap |
$96.6B |
$267.8B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
23.8x
|
15.8x
|
| Price / Sales |
3.7x
|
2.1x
|
| Price / FCF |
31.6x
|
226.4x
|
| Revenue Growth YoY |
+6.2%
|
+11.3%
|
| Gross Margin |
21.4%
|
64.5%
|
| Operating Margin |
16.0%
|
21.2%
|
| Return on Equity |
-74.1%
|
12.6%
|
| Dividend Yield |
0.75% |
2.06% |
| FCF Yield |
3.17%
|
0.44%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Marriott International is a global asset-light hotel franchisor, manager and licensor whose high-quality brands, nearly 283 million Bonvoy members, more than 9,900 properties across 146 countries and record 4,107-property development pipeline create meaningful network, distribution and brand advantages. Q1 2026 demonstrated resilient underlying fee economics: adjusted revenue excluding cost-reimb…
Wells Fargo is a diversified U.S. bank operating consumer and commercial banking, corporate and investment banking, and wealth management, supported by a large deposit franchise, a $2.3 trillion asset base, nationwide advisory distribution, and increasingly relevant capital-markets capabilities. Business quality is high but not without legacy constraints: return on equity is 12.6%, gross margin i…
Accumulation Zones
| Metric |
MAR |
WFC |
| Zone Low |
$265.23 |
$77.53 |
| Zone High |
$300.59 |
$87.87 |
| In Buy Zone? |
No
|
Yes
|