MAR vs VST: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and Vistra Corp. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
Marriott International, Inc. · Consumer Cyclical
$334.97
+20.6% upside to fair value
Med Conviction
Grade C
VS
Vistra Corp. · Utilities
$140.67
-23.0% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
MAR has more upside to fair value
(+20.6%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MAR |
VST |
| Current Price |
$334.97 |
$140.67 |
| Fair Value Estimate |
$403.81 |
$108.27 |
| Upside to Fair Value |
+20.6%
|
-23.0%
|
| Market Cap |
$87.3B |
$47.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
22.2x
|
10.3x
|
| Price / Sales |
3.2x
|
3.0x
|
| Price / FCF |
28.7x
|
34.7x
|
| Revenue Growth YoY |
+4.8%
|
-5.5%
|
| Gross Margin |
20.2%
|
13.0%
|
| Operating Margin |
15.8%
|
2.3%
|
| Return on Equity |
-66.7%
|
41.5%
|
| Dividend Yield |
0.84% |
0.65% |
| FCF Yield |
3.48%
|
2.88%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
Marriott International is a global asset-light hotel franchisor and manager whose 10,082-property, 1.814 million-room system, 629,000-room development pipeline, broad brands, and more than 295 million Bonvoy members support durable fee-led economics. Business quality is tempered by cyclicality, competitive owner incentives, and $16.915 billion of debt, while reported ROE is negative 66.7%. In the…
Vistra Corp. is a vertically integrated independent power producer and retail electricity supplier operating roughly 38,700 megawatts of generation across natural gas, nuclear, coal, solar, and battery storage, serving about 4.3 million retail customers in 20 states and the District of Columbia. The business quality is mixed: the diversified PJM and ERCOT fleet plus retail load is a genuine struc…
Accumulation Zones
| Metric |
MAR |
VST |
| Zone Low |
$302.86 |
$81.20 |
| Zone High |
$343.24 |
$92.03 |
| In Buy Zone? |
Yes
|
No
|