MAR vs VST: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and Vistra Corp. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-08-06.
Marriott International, Inc. · Consumer Cyclical
$366.24
-3.4% upside to fair value
Med Conviction
Grade C
VS
Vistra Corp. · Utilities
$140.58
+20.9% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
VST has more upside to fair value
(+20.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MAR |
VST |
| Current Price |
$366.24 |
$140.58 |
| Fair Value Estimate |
$353.64 |
$170.00 |
| Upside to Fair Value |
-3.4%
|
+20.9%
|
| Market Cap |
$96.6B |
$47.4B |
| Forward P/E |
—
|
15.4x
|
| EV / EBITDA |
23.8x
|
9.3x
|
| Price / Sales |
3.7x
|
2.9x
|
| Price / FCF |
31.6x
|
42.5x
|
| Revenue Growth YoY |
+6.2%
|
+20.0%
|
| Gross Margin |
21.4%
|
12.7%
|
| Operating Margin |
16.0%
|
2.1%
|
| Return on Equity |
-74.1%
|
35.0%
|
| Dividend Yield |
0.75% |
0.65% |
| FCF Yield |
3.17%
|
2.4%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
Marriott International is a global asset-light hotel franchisor, manager and licensor whose high-quality brands, nearly 283 million Bonvoy members, more than 9,900 properties across 146 countries and record 4,107-property development pipeline create meaningful network, distribution and brand advantages. Q1 2026 demonstrated resilient underlying fee economics: adjusted revenue excluding cost-reimb…
Vistra is an integrated merchant power producer and retail electricity supplier with roughly 38,700 MW of generation across natural gas, nuclear, coal, solar and battery storage, plus a roughly 4.3 million customer retail book (TXU and affiliated brands) across 20 states. The 2024 Energy Harbor deal made it the second-largest nuclear operator in the US, and that nuclear and gas fleet is now centr…
Accumulation Zones
| Metric |
MAR |
VST |
| Zone Low |
$265.23 |
$128.00 |
| Zone High |
$300.59 |
$145.00 |
| In Buy Zone? |
No
|
Yes
|