MAR vs VRTV: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and Veritiv Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
Marriott International, Inc. · Consumer Cyclical
$334.97
+20.6% upside to fair value
Med Conviction
Grade C
VS
Veritiv Corporation · Industrials
$169.99
-45.0% upside to fair value
Med Conviction
Grade D
QuantHub Verdict
MAR has more upside to fair value
(+20.6%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MAR |
VRTV |
| Current Price |
$334.97 |
$169.99 |
| Fair Value Estimate |
$403.81 |
$93.49 |
| Upside to Fair Value |
+20.6%
|
-45.0%
|
| Market Cap |
$87.3B |
$2.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
22.2x
|
5.4x
|
| Price / Sales |
3.2x
|
0.4x
|
| Price / FCF |
28.7x
|
10.4x
|
| Revenue Growth YoY |
+4.8%
|
-19.0%
|
| Gross Margin |
20.2%
|
22.7%
|
| Operating Margin |
15.8%
|
5.9%
|
| Return on Equity |
-66.7%
|
48.6%
|
| Dividend Yield |
0.84% |
1.48% |
| FCF Yield |
3.48%
|
9.57%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Marriott International is a global asset-light hotel franchisor and manager whose 10,082-property, 1.814 million-room system, 629,000-room development pipeline, broad brands, and more than 295 million Bonvoy members support durable fee-led economics. Business quality is tempered by cyclicality, competitive owner incentives, and $16.915 billion of debt, while reported ROE is negative 66.7%. In the…
Veritiv Corporation is a business-to-business distributor of specialty packaging, facility solutions, print, and publishing products, operating through four segments with a network of distribution centers and roughly 5,000 employees. The business quality is mixed: it generates a strong 48.6% ROE and trades at a low 7.13 trailing P/E and 5.44 EV/EBITDA, but revenue declined 19.0% year over year in…
Accumulation Zones
| Metric |
MAR |
VRTV |
| Zone Low |
$302.86 |
$70.12 |
| Zone High |
$343.24 |
$79.47 |
| In Buy Zone? |
Yes
|
No
|