MAR vs VRTV: Which Is the Better Buy?

Side-by-side comparison of Marriott International, Inc. and Veritiv Corporation — fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-07-20.
Marriott International, Inc. · Consumer Cyclical
$366.24
-3.4% upside to fair value
Med Conviction Grade C
VS
Veritiv Corporation · Industrials
$169.99
-43.3% upside to fair value
Grade D
QuantHub Verdict
MAR has more upside to fair value (-3.4%). These are model outputs — not personalized investment advice. See all research →
Valuation & Fundamentals
Metric MAR VRTV
Current Price $366.24 $169.99
Fair Value Estimate $353.64 $96.38
Upside to Fair Value -3.4% -43.3%
Market Cap $96.6B $2.3B
Forward P/E 7.1x
EV / EBITDA 23.8x 5.4x
Price / Sales 3.7x 0.3x
Price / FCF 31.6x 10.0x
Revenue Growth YoY +6.2% -19.0%
Gross Margin 21.4% 22.7%
Operating Margin 16.0% 5.9%
Return on Equity -74.1% 48.6%
Dividend Yield 0.75% 0%
FCF Yield 3.17% 9.99%
Analyst Consensus Hold Hold
Investment Thesis
MAR — Marriott International, Inc.
Marriott International is a global asset-light hotel franchisor, manager and licensor whose high-quality brands, nearly 283 million Bonvoy members, more than 9,900 properties across 146 countries and record 4,107-property development pipeline create meaningful network, distribution and brand advantages. Q1 2026 demonstrated resilient underlying fee economics: adjusted revenue excluding cost-reimb…
VRTV — Veritiv Corporation
Veritiv Corporation operates as a distributor primarily in packaging, facility solutions, and print markets, with a business quality characterized by scale and network density rather than proprietary products or pricing power. The company has undergone significant transformation under CEO Salvatore A. Abbate, including a take-private transaction by Clayton, Dubilier & Rice in 2023 and a strategic…
Accumulation Zones
Metric MAR VRTV
Zone Low $265.23 $72.28
Zone High $300.59 $81.92
In Buy Zone? No No
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