MAR vs V: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
Marriott International, Inc. · Consumer Cyclical
$334.97
+20.6% upside to fair value
Med Conviction
Grade C
VS
Visa Inc. · Financial Services
$368.29
+25.7% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
V has more upside to fair value
(+25.7%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MAR |
V |
| Current Price |
$334.97 |
$368.29 |
| Fair Value Estimate |
$403.81 |
$463.00 |
| Upside to Fair Value |
+20.6%
|
+25.7%
|
| Market Cap |
$87.3B |
$687.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
22.2x
|
24.0x
|
| Price / Sales |
3.2x
|
15.5x
|
| Price / FCF |
28.7x
|
33.5x
|
| Revenue Growth YoY |
+4.8%
|
+14.4%
|
| Gross Margin |
20.2%
|
80.2%
|
| Operating Margin |
15.8%
|
60.7%
|
| Return on Equity |
-66.7%
|
61.3%
|
| Dividend Yield |
0.84% |
0.73% |
| FCF Yield |
3.48%
|
2.98%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
Marriott International is a global asset-light hotel franchisor and manager whose 10,082-property, 1.814 million-room system, 629,000-room development pipeline, broad brands, and more than 295 million Bonvoy members support durable fee-led economics. Business quality is tempered by cyclicality, competitive owner incentives, and $16.915 billion of debt, while reported ROE is negative 66.7%. In the…
Visa operates the world's largest retail payments network, connecting consumers, merchants, issuers, and acquirers through VisaNet, which authorizes, clears, and settles transactions across more than 200 countries. The business quality is exceptional: TTM gross margin of 80.2%, operating margin of 60.7%, net margin of 50.8%, and ROE of 61.3% reflect a two-sided network with powerful scale economi…
Accumulation Zones
| Metric |
MAR |
V |
| Zone Low |
$302.86 |
$347.25 |
| Zone High |
$343.24 |
$393.55 |
| In Buy Zone? |
Yes
|
Yes
|