MAR vs UPS: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and United Parcel Service, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
Marriott International, Inc. · Consumer Cyclical
$334.97
+20.6% upside to fair value
Med Conviction
Grade C
VS
United Parcel Service, Inc. · Industrials
$99.02
+21.1% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
UPS has more upside to fair value
(+21.1%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MAR |
UPS |
| Current Price |
$334.97 |
$99.02 |
| Fair Value Estimate |
$403.81 |
$119.92 |
| Upside to Fair Value |
+20.6%
|
+21.1%
|
| Market Cap |
$87.3B |
$84.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
22.2x
|
10.2x
|
| Price / Sales |
3.2x
|
0.9x
|
| Price / FCF |
28.7x
|
15.3x
|
| Revenue Growth YoY |
+4.8%
|
+7.6%
|
| Gross Margin |
20.2%
|
16.6%
|
| Operating Margin |
15.8%
|
7.3%
|
| Return on Equity |
-66.7%
|
29.1%
|
| Dividend Yield |
0.84% |
6.62% |
| FCF Yield |
3.48%
|
6.52%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Marriott International is a global asset-light hotel franchisor and manager whose 10,082-property, 1.814 million-room system, 629,000-room development pipeline, broad brands, and more than 295 million Bonvoy members support durable fee-led economics. Business quality is tempered by cyclicality, competitive owner incentives, and $16.915 billion of debt, while reported ROE is negative 66.7%. In the…
United Parcel Service is the world's largest integrated package delivery and logistics network, operating U.S. Domestic Package and International Package segments with roughly 460,000 employees and a 119-year operating history. The business quality is medium: the global air-and-ground network, brand, and scale are genuine assets, but the company is exposed to commoditized freight, Amazon volume c…
Accumulation Zones
| Metric |
MAR |
UPS |
| Zone Low |
$302.86 |
$89.94 |
| Zone High |
$343.24 |
$101.93 |
| In Buy Zone? |
Yes
|
Yes
|