MAR vs SBUX: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and Starbucks Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-07.
Marriott International, Inc. · Consumer Cyclical
$359.06
-45.0% upside to fair value
Grade D
VS
Starbucks Corporation · Consumer Cyclical
$96.60
-12.3% upside to fair value
Med Conviction
Grade B+
QuantHub Verdict
SBUX has more upside to fair value
(-12.3%).
MAR trades at a lower forward P/E
(37.7x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
MAR |
SBUX |
| Current Price |
$359.06 |
$96.60 |
| Fair Value Estimate |
$197.48 |
$84.75 |
| Upside to Fair Value |
-45.0%
|
-12.3%
|
| Market Cap |
$95.2B |
$110.1B |
| Forward P/E |
37.7x
|
42.2x
|
| EV / EBITDA |
29.5x
|
22.5x
|
| Price / Sales |
4.4x
|
3.0x
|
| Price / FCF |
29.3x
|
45.1x
|
| Revenue Growth YoY |
-71.1%
|
+2.8%
|
| Gross Margin |
6.0%
|
24.2%
|
| Operating Margin |
19.6%
|
9.6%
|
| Return on Equity |
-78.5%
|
-22.9%
|
| Dividend Yield |
0% |
2.55% |
| FCF Yield |
3.41%
|
2.2%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Marriott International operates a global fee-driven, asset-light hotel business with a portfolio of over 30 brands and a strong competitive position in the travel lodging industry. The company benefits from a durable competitive moat supported by its brand strength, extensive network, and recurring franchise and management fees. However, recent financials show significant headwinds with a 71.1% y…
Starbucks is the world's largest specialty coffee retailer with over 39,000 stores across 86 markets, generating $37.2B in annual revenue. Under CEO Brian Niccol, now 19 months into his tenure after joining from Chipotle in September 2024, the company is executing the Back to Starbucks operational turnaround focused on service speed, menu simplification, and store experience reinvention. At P/S 2…
Accumulation Zones
| Metric |
MAR |
SBUX |
| Zone Low |
$148.11 |
$63.56 |
| Zone High |
$167.86 |
$72.04 |
| In Buy Zone? |
No
|
No
|