MAR vs QCOM: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and QUALCOMM Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-18.
Marriott International, Inc. · Consumer Cyclical
$377.93
-16.6% upside to fair value
Grade D
VS
QUALCOMM Incorporated · Technology
$134.47
+77.7% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
QCOM has more upside to fair value
(+77.7%).
QCOM trades at a lower forward P/E
(26.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
MAR |
QCOM |
| Current Price |
$377.93 |
$134.47 |
| Fair Value Estimate |
$315.15 |
$239.00 |
| Upside to Fair Value |
-16.6%
|
+77.7%
|
| Market Cap |
$100.2B |
$143.6B |
| Forward P/E |
39.0x
|
26.8x
|
| EV / EBITDA |
25.3x
|
—
|
| Price / Sales |
3.8x
|
3.2x
|
| Price / FCF |
34.6x
|
11.1x
|
| Revenue Growth YoY |
+3.1%
|
+8.7%
|
| Gross Margin |
21.3%
|
55.1%
|
| Operating Margin |
15.8%
|
27.1%
|
| Return on Equity |
-79.9%
|
21.6%
|
| Dividend Yield |
0% |
— |
| FCF Yield |
2.89%
|
9.0%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Marriott International operates the world's largest hospitality portfolio with approximately 8,900 to 9,000 properties across 141 countries and over 30 brands, supported by the largest loyalty program with 203 to 210 million members. The company benefits from a durable competitive moat driven by scale, brand strength, and network effects. However, despite steady revenue growth of 3.1% year-over-y…
Qualcomm Incorporated is a leading semiconductor company specializing in wireless chipsets and IP licensing, with dominant positions in 5G modems via QCT (87% of revenue) and steady QTL royalties. The business excels through a vast patent moat, diversification into automotive and IoT, and robust growth (revenue +13% YoY to $44B in FY2025), but faces risks from Apple modem shifts and China exposur…
Accumulation Zones
| Metric |
MAR |
QCOM |
| Zone Low |
$236.36 |
$179.00 |
| Zone High |
$267.88 |
$203.00 |
| In Buy Zone? |
No
|
Yes
|