MAR vs QCOM: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and QUALCOMM Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-20.
Marriott International, Inc. · Consumer Cyclical
$366.24
-3.4% upside to fair value
Med Conviction
Grade C
VS
QUALCOMM Incorporated · Technology
$226.11
-10.7% upside to fair value
Grade D
High Quality
QuantHub Verdict
MAR has more upside to fair value
(-3.4%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MAR |
QCOM |
| Current Price |
$366.24 |
$226.11 |
| Fair Value Estimate |
$353.64 |
$201.84 |
| Upside to Fair Value |
-3.4%
|
-10.7%
|
| Market Cap |
$96.6B |
$238.3B |
| Forward P/E |
—
|
24.3x
|
| EV / EBITDA |
23.8x
|
17.5x
|
| Price / Sales |
3.7x
|
5.4x
|
| Price / FCF |
31.6x
|
19.1x
|
| Revenue Growth YoY |
+6.2%
|
-3.5%
|
| Gross Margin |
21.4%
|
54.8%
|
| Operating Margin |
16.0%
|
25.5%
|
| Return on Equity |
-74.1%
|
40.2%
|
| Dividend Yield |
0.75% |
0% |
| FCF Yield |
3.17%
|
5.25%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Marriott International is a global asset-light hotel franchisor, manager and licensor whose high-quality brands, nearly 283 million Bonvoy members, more than 9,900 properties across 146 countries and record 4,107-property development pipeline create meaningful network, distribution and brand advantages. Q1 2026 demonstrated resilient underlying fee economics: adjusted revenue excluding cost-reimb…
Qualcomm Incorporated is a leading semiconductor and telecommunications equipment company specializing in cellular and RF technologies, with a strong competitive moat driven by its intellectual property and scale in premium Android and 5G modems. The company benefits from a long-tenured management team and a diversified business model expanding into automotive, IoT, and computing sectors. Despite…
Accumulation Zones
| Metric |
MAR |
QCOM |
| Zone Low |
$265.23 |
$151.38 |
| Zone High |
$300.59 |
$171.56 |
| In Buy Zone? |
No
|
No
|