MAR vs QCOM: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and QUALCOMM Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-26.
Marriott International, Inc. · Consumer Cyclical
$334.97
+20.6% upside to fair value
Med Conviction
Grade C
VS
QUALCOMM Incorporated · Technology
$201.97
-21.1% upside to fair value
Med Conviction
Grade D
High Quality
QuantHub Verdict
MAR has more upside to fair value
(+20.6%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
MAR |
QCOM |
| Current Price |
$334.97 |
$201.97 |
| Fair Value Estimate |
$403.81 |
$159.42 |
| Upside to Fair Value |
+20.6%
|
-21.1%
|
| Market Cap |
$87.3B |
$212.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
22.2x
|
16.5x
|
| Price / Sales |
3.2x
|
4.8x
|
| Price / FCF |
28.7x
|
20.5x
|
| Revenue Growth YoY |
+4.8%
|
-4.0%
|
| Gross Margin |
20.2%
|
54.2%
|
| Operating Margin |
15.8%
|
23.2%
|
| Return on Equity |
-66.7%
|
37.3%
|
| Dividend Yield |
0.84% |
1.79% |
| FCF Yield |
3.48%
|
4.88%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Marriott International is a global asset-light hotel franchisor and manager whose 10,082-property, 1.814 million-room system, 629,000-room development pipeline, broad brands, and more than 295 million Bonvoy members support durable fee-led economics. Business quality is tempered by cyclicality, competitive owner incentives, and $16.915 billion of debt, while reported ROE is negative 66.7%. In the…
Qualcomm develops foundational wireless technologies and monetizes them through two main engines: QCT, which supplies Snapdragon application processors and modems, and QTL, which licenses a standards-essential patent portfolio covering CDMA2000, WCDMA, LTE and 5G. The licensing arm and the company's entrenched position in premium Android handsets give it a genuinely high-quality business, evidenc…
Accumulation Zones
| Metric |
MAR |
QCOM |
| Zone Low |
$302.86 |
$119.56 |
| Zone High |
$343.24 |
$135.51 |
| In Buy Zone? |
Yes
|
No
|