MAR vs PLTR: Which Is the Better Buy?

Side-by-side comparison of Marriott International, Inc. and Palantir Technologies Inc. โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-04-18.
Marriott International, Inc. ยท Consumer Cyclical
$377.93
-16.6% upside to fair value
Grade D
VS
Palantir Technologies Inc. ยท Technology
$142.76
-24.3% upside to fair value
Med Conviction Grade C
QuantHub Verdict
MAR has more upside to fair value (-16.6%). MAR trades at a lower forward P/E (39.0x). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric MAR PLTR
Current Price $377.93 $142.76
Fair Value Estimate $315.15 $108.00
Upside to Fair Value -16.6% -24.3%
Market Cap $100.2B $327.1B
Forward P/E 39.0x 209.7x
EV / EBITDA 25.3x โ€”
Price / Sales 3.8x 73.1x
Price / FCF 34.6x 155.7x
Revenue Growth YoY +3.1% +19.1%
Gross Margin 21.3% 82.4%
Operating Margin 15.8% 31.6%
Return on Equity -79.9% 25.7%
Dividend Yield 0% โ€”
FCF Yield 2.89% 0.6%
Analyst Consensus Hold Buy
Investment Thesis
MAR โ€” Marriott International, Inc.
Marriott International operates the world's largest hospitality portfolio with approximately 8,900 to 9,000 properties across 141 countries and over 30 brands, supported by the largest loyalty program with 203 to 210 million members. The company benefits from a durable competitive moat driven by scale, brand strength, and network effects. However, despite steady revenue growth of 3.1% year-over-yโ€ฆ
PLTR โ€” Palantir Technologies Inc.
Palantir Technologies develops data analytics and AI software platforms like Gotham and Foundry for government and commercial clients. The business excels with high margins (gross 82.4%, net 36.3%), accelerating growth (Q4 FY2025 revenue up 70% YoY to $1.41B, 2026 guidance $7.19B implying 61% growth), and strong moats in defense and enterprise AI, but trades expensively at 73x P/S versus 5-year mโ€ฆ
Accumulation Zones
Metric MAR PLTR
Zone Low $236.36 $81.00
Zone High $267.88 $92.00
In Buy Zone? No No
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