MAR vs PLTR: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and Palantir Technologies Inc. โ fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-18.
Marriott International, Inc. ยท Consumer Cyclical
$377.93
-16.6% upside to fair value
Grade D
VS
Palantir Technologies Inc. ยท Technology
$142.76
-24.3% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
MAR has more upside to fair value
(-16.6%).
MAR trades at a lower forward P/E
(39.0x).
These are model outputs โ not personalized investment advice.
See all research โ
Valuation & Fundamentals
| Metric |
MAR |
PLTR |
| Current Price |
$377.93 |
$142.76 |
| Fair Value Estimate |
$315.15 |
$108.00 |
| Upside to Fair Value |
-16.6%
|
-24.3%
|
| Market Cap |
$100.2B |
$327.1B |
| Forward P/E |
39.0x
|
209.7x
|
| EV / EBITDA |
25.3x
|
โ
|
| Price / Sales |
3.8x
|
73.1x
|
| Price / FCF |
34.6x
|
155.7x
|
| Revenue Growth YoY |
+3.1%
|
+19.1%
|
| Gross Margin |
21.3%
|
82.4%
|
| Operating Margin |
15.8%
|
31.6%
|
| Return on Equity |
-79.9%
|
25.7%
|
| Dividend Yield |
0% |
โ |
| FCF Yield |
2.89%
|
0.6%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Marriott International operates the world's largest hospitality portfolio with approximately 8,900 to 9,000 properties across 141 countries and over 30 brands, supported by the largest loyalty program with 203 to 210 million members. The company benefits from a durable competitive moat driven by scale, brand strength, and network effects. However, despite steady revenue growth of 3.1% year-over-yโฆ
Palantir Technologies develops data analytics and AI software platforms like Gotham and Foundry for government and commercial clients. The business excels with high margins (gross 82.4%, net 36.3%), accelerating growth (Q4 FY2025 revenue up 70% YoY to $1.41B, 2026 guidance $7.19B implying 61% growth), and strong moats in defense and enterprise AI, but trades expensively at 73x P/S versus 5-year mโฆ
Accumulation Zones
| Metric |
MAR |
PLTR |
| Zone Low |
$236.36 |
$81.00 |
| Zone High |
$267.88 |
$92.00 |
| In Buy Zone? |
No
|
No
|