MAR vs PLTR: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and Palantir Technologies Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-26.
Marriott International, Inc. · Consumer Cyclical
$334.97
+20.6% upside to fair value
Med Conviction
Grade C
VS
Palantir Technologies Inc. · Technology
$189.67
+2.4% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
MAR has more upside to fair value
(+20.6%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
MAR |
PLTR |
| Current Price |
$334.97 |
$189.67 |
| Fair Value Estimate |
$403.81 |
$194.30 |
| Upside to Fair Value |
+20.6%
|
+2.4%
|
| Market Cap |
$87.3B |
$435.5B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
22.2x
|
139.9x
|
| Price / Sales |
3.2x
|
70.7x
|
| Price / FCF |
28.7x
|
135.3x
|
| Revenue Growth YoY |
+4.8%
|
+92.8%
|
| Gross Margin |
20.2%
|
84.8%
|
| Operating Margin |
15.8%
|
42.8%
|
| Return on Equity |
-66.7%
|
37.5%
|
| Dividend Yield |
0.84% |
0% |
| FCF Yield |
3.48%
|
0.74%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Marriott International is a global asset-light hotel franchisor and manager whose 10,082-property, 1.814 million-room system, 629,000-room development pipeline, broad brands, and more than 295 million Bonvoy members support durable fee-led economics. Business quality is tempered by cyclicality, competitive owner incentives, and $16.915 billion of debt, while reported ROE is negative 66.7%. In the…
Palantir Technologies Inc. is a software infrastructure company founded in 2003 and headquartered in Denver that builds and deploys Gotham for intelligence and defense workflows, Foundry as a central data operating system for enterprises, Apollo for software delivery across environments, and its Artificial Intelligence Platform (AIP) for unified access to open-source, self-hosted, and commercial …
Accumulation Zones
| Metric |
MAR |
PLTR |
| Zone Low |
$302.86 |
$145.73 |
| Zone High |
$343.24 |
$165.16 |
| In Buy Zone? |
Yes
|
No
|