MAR vs NKE: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-07.
Marriott International, Inc. · Consumer Cyclical
$359.06
-45.0% upside to fair value
Grade D
VS
NIKE, Inc. · Consumer Cyclical
$42.62
+38.4% upside to fair value
Med Conviction
Grade B+
QuantHub Verdict
NKE has more upside to fair value
(+38.4%).
NKE trades at a lower forward P/E
(27.9x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
MAR |
NKE |
| Current Price |
$359.06 |
$42.62 |
| Fair Value Estimate |
$197.48 |
$58.98 |
| Upside to Fair Value |
-45.0%
|
+38.4%
|
| Market Cap |
$95.2B |
$63.0B |
| Forward P/E |
37.7x
|
27.9x
|
| EV / EBITDA |
29.5x
|
20.7x
|
| Price / Sales |
4.4x
|
1.4x
|
| Price / FCF |
29.3x
|
19.4x
|
| Revenue Growth YoY |
-71.1%
|
-9.8%
|
| Gross Margin |
6.0%
|
42.7%
|
| Operating Margin |
19.6%
|
8.0%
|
| Return on Equity |
-78.5%
|
24.4%
|
| Dividend Yield |
0% |
3.8% |
| FCF Yield |
3.41%
|
5.2%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Marriott International operates a global fee-driven, asset-light hotel business with a portfolio of over 30 brands and a strong competitive position in the travel lodging industry. The company benefits from a durable competitive moat supported by its brand strength, extensive network, and recurring franchise and management fees. However, recent financials show significant headwinds with a 71.1% y…
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reve…
Accumulation Zones
| Metric |
MAR |
NKE |
| Zone Low |
$148.11 |
$44.23 |
| Zone High |
$167.86 |
$50.13 |
| In Buy Zone? |
No
|
Yes
|