MAR vs MS: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and Morgan Stanley — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-20.
Marriott International, Inc. · Consumer Cyclical
$366.24
-3.4% upside to fair value
Med Conviction
Grade C
VS
Morgan Stanley · Financial Services
$218.37
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
MS has more upside to fair value
(+45.0%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MAR |
MS |
| Current Price |
$366.24 |
$218.37 |
| Fair Value Estimate |
$353.64 |
$316.64 |
| Upside to Fair Value |
-3.4%
|
+45.0%
|
| Market Cap |
$96.6B |
$344.4B |
| Forward P/E |
—
|
23.6x
|
| EV / EBITDA |
23.8x
|
9.8x
|
| Price / Sales |
3.7x
|
2.7x
|
| Price / FCF |
31.6x
|
-327.4x
|
| Revenue Growth YoY |
+6.2%
|
+22.4%
|
| Gross Margin |
21.4%
|
56.6%
|
| Operating Margin |
16.0%
|
28.4%
|
| Return on Equity |
-74.1%
|
23.4%
|
| Dividend Yield |
0.75% |
0% |
| FCF Yield |
3.17%
|
—
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Marriott International is a global asset-light hotel franchisor, manager and licensor whose high-quality brands, nearly 283 million Bonvoy members, more than 9,900 properties across 146 countries and record 4,107-property development pipeline create meaningful network, distribution and brand advantages. Q1 2026 demonstrated resilient underlying fee economics: adjusted revenue excluding cost-reimb…
Morgan Stanley is a leading global financial services firm specializing in capital markets, wealth management, and investment banking. The company demonstrates high business quality with a strong return on equity of 23.4% and robust revenue growth of 22.4% in the most recent quarter, alongside impressive earnings growth of 57.7% in the same period. Its gross margin of 56.6% and net margin of 20.2…
Accumulation Zones
| Metric |
MAR |
MS |
| Zone Low |
$265.23 |
$237.48 |
| Zone High |
$300.59 |
$269.14 |
| In Buy Zone? |
No
|
Yes
|