MAR vs MS: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and Morgan Stanley — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-17.
Marriott International, Inc. · Consumer Cyclical
$334.97
+20.6% upside to fair value
Med Conviction
Grade C
VS
Morgan Stanley · Financial Services
$206.27
+15.9% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
MAR has more upside to fair value
(+20.6%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MAR |
MS |
| Current Price |
$334.97 |
$206.27 |
| Fair Value Estimate |
$403.81 |
$239.00 |
| Upside to Fair Value |
+20.6%
|
+15.9%
|
| Market Cap |
$87.3B |
$325.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
22.2x
|
23.5x
|
| Price / Sales |
3.2x
|
2.6x
|
| Price / FCF |
28.7x
|
—
|
| Revenue Growth YoY |
+4.8%
|
+22.4%
|
| Gross Margin |
20.2%
|
59.7%
|
| Operating Margin |
15.8%
|
20.7%
|
| Return on Equity |
-66.7%
|
18.1%
|
| Dividend Yield |
0.84% |
2.01% |
| FCF Yield |
3.48%
|
—
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Marriott International is a global asset-light hotel franchisor and manager whose 10,082-property, 1.814 million-room system, 629,000-room development pipeline, broad brands, and more than 295 million Bonvoy members support durable fee-led economics. Business quality is tempered by cyclicality, competitive owner incentives, and $16.915 billion of debt, while reported ROE is negative 66.7%. In the…
Morgan Stanley is a diversified capital-markets and wealth-management franchise spanning institutional securities, advisor-led and self-directed wealth, workplace services, and investment management. Business quality is solid but inherently cyclical: it combines $8.084 trillion of wealth client assets and $2.004 trillion of investment-management AUM/AUS with a strengthening 15.5% institutional pe…
Accumulation Zones
| Metric |
MAR |
MS |
| Zone Low |
$302.86 |
$179.25 |
| Zone High |
$343.24 |
$203.15 |
| In Buy Zone? |
Yes
|
No
|