MA vs V: Which Is the Better Buy?
Side-by-side comparison of Mastercard Incorporated and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
Mastercard Incorporated · Financial Services
$574.42
+25.0% upside to fair value
Med Conviction
Grade A-
High Quality
VS
Visa Inc. · Financial Services
$368.29
+25.7% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
V has more upside to fair value
(+25.7%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MA |
V |
| Current Price |
$574.42 |
$368.29 |
| Fair Value Estimate |
$718.00 |
$463.00 |
| Upside to Fair Value |
+25.0%
|
+25.7%
|
| Market Cap |
$503.8B |
$687.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
23.4x
|
24.0x
|
| Price / Sales |
14.4x
|
15.5x
|
| Price / FCF |
30.8x
|
33.5x
|
| Revenue Growth YoY |
+14.1%
|
+14.4%
|
| Gross Margin |
100%
|
80.2%
|
| Operating Margin |
59.8%
|
60.7%
|
| Return on Equity |
232.5%
|
61.3%
|
| Dividend Yield |
0.59% |
0.73% |
| FCF Yield |
3.25%
|
2.98%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Mastercard operates a global payments network that connects issuers, acquirers, merchants and consumers across more than 200 countries and territories, monetizing payment volumes, cross-border activity and higher-growth value-added services. Business quality is high because its two-sided network, trusted authorization-clearing-settlement infrastructure, brand, security capabilities and broad acce…
Visa operates the world's largest retail payments network, connecting consumers, merchants, issuers, and acquirers through VisaNet, which authorizes, clears, and settles transactions across more than 200 countries. The business quality is exceptional: TTM gross margin of 80.2%, operating margin of 60.7%, net margin of 50.8%, and ROE of 61.3% reflect a two-sided network with powerful scale economi…
Accumulation Zones
| Metric |
MA |
V |
| Zone Low |
$538.50 |
$347.25 |
| Zone High |
$610.30 |
$393.55 |
| In Buy Zone? |
Yes
|
Yes
|