MA vs TTD: Which Is the Better Buy?
Side-by-side comparison of Mastercard Incorporated and The Trade Desk, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-17.
Mastercard Incorporated · Financial Services
$543.60
+45.0% upside to fair value
High Conviction
Grade A
High Quality
VS
The Trade Desk, Inc. · Communication Services
$18.51
+45.0% upside to fair value
Grade B
High Quality
Valuation & Fundamentals
| Metric |
MA |
TTD |
| Current Price |
$543.60 |
$18.51 |
| Fair Value Estimate |
$788.22 |
$26.84 |
| Upside to Fair Value |
+45.0%
|
+45.0%
|
| Market Cap |
$480.3B |
$8.7B |
| Forward P/E |
—
|
20.3x
|
| EV / EBITDA |
23.3x
|
10.5x
|
| Price / Sales |
14.2x
|
2.9x
|
| Price / FCF |
27.1x
|
10.4x
|
| Revenue Growth YoY |
+15.8%
|
+11.8%
|
| Gross Margin |
83.0%
|
77.8%
|
| Operating Margin |
59.4%
|
20.3%
|
| Return on Equity |
206.1%
|
16.9%
|
| Dividend Yield |
0.62% |
0% |
| FCF Yield |
3.69%
|
9.62%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Mastercard operates a global two-sided payments network that connects issuers, acquirers, merchants and cardholders, monetizing payment volumes and an expanding set of security, data, authentication and other value-added services. Business quality is high: the network benefits from powerful acceptance and scale effects, 83.0% gross margin, 59.4% operating margin, 45.9% net margin, 206.1% ROE, and…
The Trade Desk operates a leading demand-side platform in the advertising technology sector, specializing in programmatic ad buying with a strong focus on connected TV, retail media, audio, and international markets. The company benefits from a durable competitive moat driven by founder-led management with over 15 years of continuity, a differentiated open-internet infrastructure, and a dominant …
Accumulation Zones
| Metric |
MA |
TTD |
| Zone Low |
$591.16 |
$20.13 |
| Zone High |
$669.99 |
$22.81 |
| In Buy Zone? |
Yes
|
Yes
|