KO vs XOM: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Exxon Mobil Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
The Coca-Cola Company · Consumer Defensive
$79.39
-9.9% upside to fair value
Grade D
High Quality
VS
Exxon Mobil Corporation · Energy
$137.81
-45.0% upside to fair value
Grade C
QuantHub Verdict
KO has more upside to fair value
(-9.9%).
XOM trades at a lower forward P/E
(22.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
XOM |
| Current Price |
$79.39 |
$137.81 |
| Fair Value Estimate |
$71.54 |
$75.80 |
| Upside to Fair Value |
-9.9%
|
-45.0%
|
| Market Cap |
$341.6B |
$571.2B |
| Forward P/E |
24.9x
|
22.8x
|
| EV / EBITDA |
19.5x
|
10.1x
|
| Price / Sales |
6.9x
|
1.8x
|
| Price / FCF |
27.2x
|
30.4x
|
| Revenue Growth YoY |
+12.1%
|
+2.6%
|
| Gross Margin |
61.7%
|
25.5%
|
| Operating Margin |
29.3%
|
9.0%
|
| Return on Equity |
43.6%
|
9.8%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.68%
|
3.29%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
The Coca-Cola Company is a leading global branded beverages company with a very wide moat in sparkling soft drinks and non-alcoholic ready-to-drink beverages. It benefits from strong pricing power, stable margins, and high recurring cash flow, supported by a seasoned management team with deep company tenure. Despite solid recent growth with revenue up 12.1% and earnings up 17.8% in the most recen…
Exxon Mobil Corporation is a leading integrated oil and gas company with a durable competitive moat based on its scale, integration, advantaged long-life resources, proprietary technology, and irreplaceable infrastructure. The company is led by a long-tenured management team with a strong capital allocation track record focused on dividends and buybacks. Despite these strengths, Exxon is currentl…
Accumulation Zones
| Metric |
KO |
XOM |
| Zone Low |
$53.66 |
$56.85 |
| Zone High |
$60.81 |
$64.43 |
| In Buy Zone? |
No
|
No
|