KO vs WFC: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Wells Fargo & Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
The Coca-Cola Company · Consumer Defensive
$78.19
-7.8% upside to fair value
Grade D
High Quality
VS
Wells Fargo & Company · Financial Services
$81.52
+30.6% upside to fair value
Grade B
QuantHub Verdict
WFC has more upside to fair value
(+30.6%).
WFC trades at a lower forward P/E
(11.9x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
WFC |
| Current Price |
$78.19 |
$81.52 |
| Fair Value Estimate |
$72.12 |
$106.49 |
| Upside to Fair Value |
-7.8%
|
+30.6%
|
| Market Cap |
$336.5B |
$250.7B |
| Forward P/E |
24.6x
|
11.9x
|
| EV / EBITDA |
19.9x
|
16.7x
|
| Price / Sales |
6.8x
|
2.0x
|
| Price / FCF |
26.8x
|
-13.2x
|
| Revenue Growth YoY |
+12.1%
|
+7.3%
|
| Gross Margin |
61.7%
|
64.5%
|
| Operating Margin |
29.3%
|
20.5%
|
| Return on Equity |
43.6%
|
12.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.73%
|
—
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a diversified portfolio including sparkling soft drinks, juices, water, coffee, and energy beverages. The business quality is high due to its durable brand moat, consistent earnings growth, and strong operational efficiency, reflected in a 43.6% return on equity and 12.1% revenue growth in the mos…
Wells Fargo & Company is a diversified financial services firm operating primarily in consumer banking, commercial banking, corporate and investment banking, and wealth and investment management. The company benefits from a seasoned CEO with extensive industry experience and has made significant progress in regulatory compliance and operational efficiency, including lifting its asset cap in 2025.…
Accumulation Zones
| Metric |
KO |
WFC |
| Zone Low |
$54.09 |
$79.87 |
| Zone High |
$61.30 |
$90.52 |
| In Buy Zone? |
No
|
Yes
|