KO vs WDC: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Western Digital Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
VS
Western Digital Corporation · Technology
$441.36
-16.8% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
KO has more upside to fair value
(+15.5%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
KO |
WDC |
| Current Price |
$88.71 |
$441.36 |
| Fair Value Estimate |
$102.44 |
$367.30 |
| Upside to Fair Value |
+15.5%
|
-16.8%
|
| Market Cap |
$381.7B |
$152.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.8x
|
17.4x
|
| Price / Sales |
7.6x
|
11.8x
|
| Price / FCF |
26.7x
|
47.3x
|
| Revenue Growth YoY |
+6.7%
|
+43.8%
|
| Gross Margin |
61.9%
|
48.9%
|
| Operating Margin |
29.6%
|
34.9%
|
| Return on Equity |
43.0%
|
118.6%
|
| Dividend Yield |
2.37% |
0.12% |
| FCF Yield |
3.75%
|
2.12%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Western Digital designs and manufactures hard disk drives and flash-based storage for data centers, client devices, and consumer markets, and it is currently enjoying an extraordinary demand surge tied to AI infrastructure buildouts. In the most recent quarter, revenue grew 43.8% year over year and earnings grew 1143.2% year over year, while trailing twelve-month gross margin reached 48.9%, opera…
Accumulation Zones
| Metric |
KO |
WDC |
| Zone Low |
$76.83 |
$275.48 |
| Zone High |
$87.07 |
$312.20 |
| In Buy Zone? |
No
|
No
|