KO vs VST: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Vistra Corp. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-08-06.
The Coca-Cola Company · Consumer Defensive
$84.92
-10.2% upside to fair value
Grade C
High Quality
VS
Vistra Corp. · Utilities
$140.58
+20.9% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
VST has more upside to fair value
(+20.9%).
VST trades at a lower forward P/E
(15.4x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
VST |
| Current Price |
$84.92 |
$140.58 |
| Fair Value Estimate |
$76.30 |
$170.00 |
| Upside to Fair Value |
-10.2%
|
+20.9%
|
| Market Cap |
$365.4B |
$47.4B |
| Forward P/E |
26.6x
|
15.4x
|
| EV / EBITDA |
20.7x
|
9.3x
|
| Price / Sales |
7.4x
|
2.9x
|
| Price / FCF |
29.1x
|
42.5x
|
| Revenue Growth YoY |
+12.1%
|
+20.0%
|
| Gross Margin |
61.7%
|
12.7%
|
| Operating Margin |
29.3%
|
2.1%
|
| Return on Equity |
43.6%
|
35.0%
|
| Dividend Yield |
0% |
0.65% |
| FCF Yield |
3.44%
|
2.4%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a durable competitive moat driven by its strong brand and extensive distribution network. The business quality is high, evidenced by a 43.6% return on equity, robust gross margin of 61.7%, and solid revenue and earnings growth of 12.1% and 17.8% respectively in the most recent quarter. Despite the…
Vistra is an integrated merchant power producer and retail electricity supplier with roughly 38,700 MW of generation across natural gas, nuclear, coal, solar and battery storage, plus a roughly 4.3 million customer retail book (TXU and affiliated brands) across 20 states. The 2024 Energy Harbor deal made it the second-largest nuclear operator in the US, and that nuclear and gas fleet is now centr…
Accumulation Zones
| Metric |
KO |
VST |
| Zone Low |
$57.22 |
$128.00 |
| Zone High |
$64.85 |
$145.00 |
| In Buy Zone? |
No
|
Yes
|