KO vs VRTV: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Veritiv Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-17.
The Coca-Cola Company · Consumer Defensive
$84.92
-10.2% upside to fair value
Grade C
High Quality
VS
Veritiv Corporation · Industrials
$169.99
-43.3% upside to fair value
Grade D
QuantHub Verdict
KO has more upside to fair value
(-10.2%).
VRTV trades at a lower forward P/E
(7.1x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
VRTV |
| Current Price |
$84.92 |
$169.99 |
| Fair Value Estimate |
$76.30 |
$96.38 |
| Upside to Fair Value |
-10.2%
|
-43.3%
|
| Market Cap |
$365.4B |
$2.3B |
| Forward P/E |
26.6x
|
7.1x
|
| EV / EBITDA |
20.7x
|
5.4x
|
| Price / Sales |
7.4x
|
0.3x
|
| Price / FCF |
29.1x
|
10.0x
|
| Revenue Growth YoY |
+12.1%
|
-19.0%
|
| Gross Margin |
61.7%
|
22.7%
|
| Operating Margin |
29.3%
|
5.9%
|
| Return on Equity |
43.6%
|
48.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.44%
|
9.99%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a durable competitive moat driven by its strong brand and extensive distribution network. The business quality is high, evidenced by a 43.6% return on equity, robust gross margin of 61.7%, and solid revenue and earnings growth of 12.1% and 17.8% respectively in the most recent quarter. Despite the…
Veritiv Corporation operates as a distributor primarily in packaging, facility solutions, and print markets, with a business quality characterized by scale and network density rather than proprietary products or pricing power. The company has undergone significant transformation under CEO Salvatore A. Abbate, including a take-private transaction by Clayton, Dubilier & Rice in 2023 and a strategic…
Accumulation Zones
| Metric |
KO |
VRTV |
| Zone Low |
$57.22 |
$72.28 |
| Zone High |
$64.85 |
$81.92 |
| In Buy Zone? |
No
|
No
|