KO vs VRTV: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Veritiv Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
VS
Veritiv Corporation · Industrials
$169.99
-45.0% upside to fair value
Med Conviction
Grade D
QuantHub Verdict
KO has more upside to fair value
(+15.5%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
VRTV |
| Current Price |
$88.71 |
$169.99 |
| Fair Value Estimate |
$102.44 |
$93.49 |
| Upside to Fair Value |
+15.5%
|
-45.0%
|
| Market Cap |
$381.7B |
$2.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.8x
|
5.4x
|
| Price / Sales |
7.6x
|
0.4x
|
| Price / FCF |
26.7x
|
10.4x
|
| Revenue Growth YoY |
+6.7%
|
-19.0%
|
| Gross Margin |
61.9%
|
22.7%
|
| Operating Margin |
29.6%
|
5.9%
|
| Return on Equity |
43.0%
|
48.6%
|
| Dividend Yield |
2.37% |
1.48% |
| FCF Yield |
3.75%
|
9.57%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Veritiv Corporation is a business-to-business distributor of specialty packaging, facility solutions, print, and publishing products, operating through four segments with a network of distribution centers and roughly 5,000 employees. The business quality is mixed: it generates a strong 48.6% ROE and trades at a low 7.13 trailing P/E and 5.44 EV/EBITDA, but revenue declined 19.0% year over year in…
Accumulation Zones
| Metric |
KO |
VRTV |
| Zone Low |
$76.83 |
$70.12 |
| Zone High |
$87.07 |
$79.47 |
| In Buy Zone? |
No
|
No
|