KO vs VRT: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Vertiv Holdings Co — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-26.
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
VS
Vertiv Holdings Co · Industrials
$253.28
+8.2% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
KO has more upside to fair value
(+15.5%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
KO |
VRT |
| Current Price |
$88.71 |
$253.28 |
| Fair Value Estimate |
$102.44 |
$274.15 |
| Upside to Fair Value |
+15.5%
|
+8.2%
|
| Market Cap |
$381.7B |
$97.5B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.8x
|
38.8x
|
| Price / Sales |
7.6x
|
8.5x
|
| Price / FCF |
26.7x
|
33.3x
|
| Revenue Growth YoY |
+6.7%
|
+24.1%
|
| Gross Margin |
61.9%
|
37.5%
|
| Operating Margin |
29.6%
|
19.1%
|
| Return on Equity |
43.0%
|
42.1%
|
| Dividend Yield |
2.37% |
0.1% |
| FCF Yield |
3.75%
|
3.0%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Vertiv Holdings Co is a global provider of critical digital infrastructure for data centers, communication networks, and industrial applications, spanning AC and DC power management, thermal cooling, integrated rack systems, and lifecycle services under brands including Liebert, NetSure, Geist, and Avocent, with roughly 34,000 employees and a global footprint across the Americas, Asia Pacific, an…
Accumulation Zones
| Metric |
KO |
VRT |
| Zone Low |
$76.83 |
$205.61 |
| Zone High |
$87.07 |
$233.03 |
| In Buy Zone? |
No
|
No
|