KO vs VRT: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Vertiv Holdings Co — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
The Coca-Cola Company · Consumer Defensive
$78.19
-7.8% upside to fair value
Grade D
High Quality
VS
Vertiv Holdings Co · Industrials
$305.14
-19.1% upside to fair value
Grade D
High Quality
QuantHub Verdict
KO has more upside to fair value
(-7.8%).
KO trades at a lower forward P/E
(24.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
VRT |
| Current Price |
$78.19 |
$305.14 |
| Fair Value Estimate |
$72.12 |
$246.77 |
| Upside to Fair Value |
-7.8%
|
-19.1%
|
| Market Cap |
$336.5B |
$116.8B |
| Forward P/E |
24.6x
|
75.0x
|
| EV / EBITDA |
19.9x
|
50.1x
|
| Price / Sales |
6.8x
|
10.8x
|
| Price / FCF |
26.8x
|
50.5x
|
| Revenue Growth YoY |
+12.1%
|
+30.1%
|
| Gross Margin |
61.7%
|
36.2%
|
| Operating Margin |
29.3%
|
18.5%
|
| Return on Equity |
43.6%
|
42.1%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.73%
|
1.98%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a diversified portfolio including sparkling soft drinks, juices, water, coffee, and energy beverages. The business quality is high due to its durable brand moat, consistent earnings growth, and strong operational efficiency, reflected in a 43.6% return on equity and 12.1% revenue growth in the mos…
Vertiv Holdings Co operates in the electrical equipment and parts industry within the industrials sector, focusing on critical digital infrastructure technology products and services. The company has demonstrated strong business quality with a 42.1% return on equity, 30.1% revenue growth, and 137.1% earnings growth in the most recent quarter, supported by solid margins including a 36.2% gross mar…
Accumulation Zones
| Metric |
KO |
VRT |
| Zone Low |
$54.09 |
$185.08 |
| Zone High |
$61.30 |
$209.75 |
| In Buy Zone? |
No
|
No
|