KO vs VRT: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Vertiv Holdings Co — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-17.
The Coca-Cola Company · Consumer Defensive
$84.92
-10.2% upside to fair value
Grade C
High Quality
VS
Vertiv Holdings Co · Industrials
$333.05
-45.0% upside to fair value
Grade D
High Quality
QuantHub Verdict
KO has more upside to fair value
(-10.2%).
KO trades at a lower forward P/E
(26.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
VRT |
| Current Price |
$84.92 |
$333.05 |
| Fair Value Estimate |
$76.30 |
$183.18 |
| Upside to Fair Value |
-10.2%
|
-45.0%
|
| Market Cap |
$365.4B |
$127.9B |
| Forward P/E |
26.6x
|
81.8x
|
| EV / EBITDA |
20.7x
|
55.4x
|
| Price / Sales |
7.4x
|
11.8x
|
| Price / FCF |
29.1x
|
55.4x
|
| Revenue Growth YoY |
+12.1%
|
+30.1%
|
| Gross Margin |
61.7%
|
36.2%
|
| Operating Margin |
29.3%
|
18.5%
|
| Return on Equity |
43.6%
|
42.1%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.44%
|
1.81%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a durable competitive moat driven by its strong brand and extensive distribution network. The business quality is high, evidenced by a 43.6% return on equity, robust gross margin of 61.7%, and solid revenue and earnings growth of 12.1% and 17.8% respectively in the most recent quarter. Despite the…
Vertiv Holdings Co operates in the industrials sector, specializing in electrical equipment and parts with a strong focus on data center critical infrastructure. The company benefits from a durable competitive position supported by a broad product portfolio that drives approximately 75% of sales from data centers. Vertiv's business quality is high, demonstrated by a 42.1% return on equity, strong…
Accumulation Zones
| Metric |
KO |
VRT |
| Zone Low |
$57.22 |
$137.38 |
| Zone High |
$64.85 |
$155.70 |
| In Buy Zone? |
No
|
No
|