KO vs V: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
The Coca-Cola Company · Consumer Defensive
$79.39
-9.9% upside to fair value
Grade D
High Quality
VS
Visa Inc. · Financial Services
$327.24
+27.8% upside to fair value
Grade A
High Quality
QuantHub Verdict
V has more upside to fair value
(+27.8%).
KO trades at a lower forward P/E
(24.9x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
V |
| Current Price |
$79.39 |
$327.24 |
| Fair Value Estimate |
$71.54 |
$418.15 |
| Upside to Fair Value |
-9.9%
|
+27.8%
|
| Market Cap |
$341.6B |
$627.3B |
| Forward P/E |
24.9x
|
28.2x
|
| EV / EBITDA |
19.5x
|
22.6x
|
| Price / Sales |
6.9x
|
14.6x
|
| Price / FCF |
27.2x
|
29.6x
|
| Revenue Growth YoY |
+12.1%
|
+17.1%
|
| Gross Margin |
61.7%
|
81.3%
|
| Operating Margin |
29.3%
|
61.1%
|
| Return on Equity |
43.6%
|
58.9%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.68%
|
3.38%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Coca-Cola Company is a leading global branded beverages company with a very wide moat in sparkling soft drinks and non-alcoholic ready-to-drink beverages. It benefits from strong pricing power, stable margins, and high recurring cash flow, supported by a seasoned management team with deep company tenure. Despite solid recent growth with revenue up 12.1% and earnings up 17.8% in the most recen…
Visa Inc. operates a global payments network that facilitates electronic funds transfers worldwide, primarily through credit and debit cards. The company benefits from a very strong and widening moat driven by its extensive global card network and acceptance infrastructure, supported by a shareholder-friendly capital allocation policy including high buybacks and dividends. Visa's business quality…
Accumulation Zones
| Metric |
KO |
V |
| Zone Low |
$53.66 |
$313.61 |
| Zone High |
$60.81 |
$355.43 |
| In Buy Zone? |
No
|
Yes
|