KO vs UPS: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and United Parcel Service, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
VS
United Parcel Service, Inc. · Industrials
$99.02
+21.1% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
UPS has more upside to fair value
(+21.1%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
UPS |
| Current Price |
$88.71 |
$99.02 |
| Fair Value Estimate |
$102.44 |
$119.92 |
| Upside to Fair Value |
+15.5%
|
+21.1%
|
| Market Cap |
$381.7B |
$84.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.8x
|
10.2x
|
| Price / Sales |
7.6x
|
0.9x
|
| Price / FCF |
26.7x
|
15.3x
|
| Revenue Growth YoY |
+6.7%
|
+7.6%
|
| Gross Margin |
61.9%
|
16.6%
|
| Operating Margin |
29.6%
|
7.3%
|
| Return on Equity |
43.0%
|
29.1%
|
| Dividend Yield |
2.37% |
6.62% |
| FCF Yield |
3.75%
|
6.52%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
United Parcel Service is the world's largest integrated package delivery and logistics network, operating U.S. Domestic Package and International Package segments with roughly 460,000 employees and a 119-year operating history. The business quality is medium: the global air-and-ground network, brand, and scale are genuine assets, but the company is exposed to commoditized freight, Amazon volume c…
Accumulation Zones
| Metric |
KO |
UPS |
| Zone Low |
$76.83 |
$89.94 |
| Zone High |
$87.07 |
$101.93 |
| In Buy Zone? |
No
|
Yes
|