KO vs SMCI: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Super Micro Computer, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-26.
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
VS
Super Micro Computer, Inc. · Technology
$43.26
-4.2% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
KO has more upside to fair value
(+15.5%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
SMCI |
| Current Price |
$88.71 |
$43.26 |
| Fair Value Estimate |
$102.44 |
$41.44 |
| Upside to Fair Value |
+15.5%
|
-4.2%
|
| Market Cap |
$381.7B |
$28.0B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.8x
|
8.9x
|
| Price / Sales |
7.6x
|
0.7x
|
| Price / FCF |
26.7x
|
—
|
| Revenue Growth YoY |
+6.7%
|
+93.2%
|
| Gross Margin |
61.9%
|
10.8%
|
| Operating Margin |
29.6%
|
7.1%
|
| Return on Equity |
43.0%
|
25.1%
|
| Dividend Yield |
2.37% |
0% |
| FCF Yield |
3.75%
|
—
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Super Micro Computer designs and sells modular, open-standard server and storage systems, with a growing franchise in liquid- and air-cooled AI racks such as the NVIDIA Vera Rubin NVL72, sold through direct, distribution and OEM channels to data center, cloud, AI, 5G and edge customers. The business quality is mixed: revenue grew 93.2% year over year and earnings grew 503.7% in the most recent qu…
Accumulation Zones
| Metric |
KO |
SMCI |
| Zone Low |
$76.83 |
$31.08 |
| Zone High |
$87.07 |
$35.22 |
| In Buy Zone? |
No
|
No
|