KO vs RTX: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and RTX Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
The Coca-Cola Company · Consumer Defensive
$78.19
-7.8% upside to fair value
Grade D
High Quality
VS
RTX Corporation · Industrials
$172.90
-21.3% upside to fair value
Grade D
QuantHub Verdict
KO has more upside to fair value
(-7.8%).
KO trades at a lower forward P/E
(24.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
RTX |
| Current Price |
$78.19 |
$172.90 |
| Fair Value Estimate |
$72.12 |
$136.05 |
| Upside to Fair Value |
-7.8%
|
-21.3%
|
| Market Cap |
$336.5B |
$232.8B |
| Forward P/E |
24.6x
|
32.1x
|
| EV / EBITDA |
19.9x
|
19.2x
|
| Price / Sales |
6.8x
|
2.6x
|
| Price / FCF |
26.8x
|
27.9x
|
| Revenue Growth YoY |
+12.1%
|
+8.7%
|
| Gross Margin |
61.7%
|
20.2%
|
| Operating Margin |
29.3%
|
10.4%
|
| Return on Equity |
43.6%
|
11.2%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.73%
|
3.59%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a diversified portfolio including sparkling soft drinks, juices, water, coffee, and energy beverages. The business quality is high due to its durable brand moat, consistent earnings growth, and strong operational efficiency, reflected in a 43.6% return on equity and 12.1% revenue growth in the mos…
RTX Corporation is a leading aerospace and defense company with a diversified portfolio spanning Pratt & Whitney jet engines, Collins Aerospace avionics, and Raytheon Intelligence & Space defense systems. The company benefits from a strong competitive moat supported by a $271 billion backlog and multi-year contracts, driving consistent revenue growth of 10% in 2025 and 9% in Q1 2026. Earnings gro…
Accumulation Zones
| Metric |
KO |
RTX |
| Zone Low |
$54.09 |
$102.04 |
| Zone High |
$61.30 |
$115.64 |
| In Buy Zone? |
No
|
No
|