KO vs RTX: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and RTX Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-18.
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
VS
RTX Corporation · Industrials
$193.54
+33.0% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
RTX has more upside to fair value
(+33.0%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
KO |
RTX |
| Current Price |
$88.71 |
$193.54 |
| Fair Value Estimate |
$102.44 |
$257.36 |
| Upside to Fair Value |
+15.5%
|
+33.0%
|
| Market Cap |
$381.7B |
$260.9B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.8x
|
18.1x
|
| Price / Sales |
7.6x
|
2.8x
|
| Price / FCF |
26.7x
|
21.7x
|
| Revenue Growth YoY |
+6.7%
|
+14.5%
|
| Gross Margin |
61.9%
|
20.3%
|
| Operating Margin |
29.6%
|
11.2%
|
| Return on Equity |
43.0%
|
11.8%
|
| Dividend Yield |
2.37% |
1.46% |
| FCF Yield |
3.75%
|
4.6%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
RTX Corporation is a $260.85 billion aerospace and defense conglomerate operating three segments — Collins Aerospace, Pratt & Whitney, and Raytheon — serving commercial aviation, military, and government customers worldwide with 180,000 employees. The business quality is high: it holds intangible-asset and switching-cost advantages rooted in long-cycle engine programs, proprietary defense electro…
Accumulation Zones
| Metric |
KO |
RTX |
| Zone Low |
$76.83 |
$193.02 |
| Zone High |
$87.07 |
$218.76 |
| In Buy Zone? |
No
|
Yes
|