KO vs PYPL: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and PayPal Holdings, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-17.
The Coca-Cola Company · Consumer Defensive
$84.92
-10.2% upside to fair value
Grade C
High Quality
VS
PayPal Holdings, Inc. · Financial Services
$42.51
+45.0% upside to fair value
Grade B
QuantHub Verdict
PYPL has more upside to fair value
(+45.0%).
PYPL trades at a lower forward P/E
(7.7x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
PYPL |
| Current Price |
$84.92 |
$42.51 |
| Fair Value Estimate |
$76.30 |
$61.64 |
| Upside to Fair Value |
-10.2%
|
+45.0%
|
| Market Cap |
$365.4B |
$37.5B |
| Forward P/E |
26.6x
|
7.7x
|
| EV / EBITDA |
20.7x
|
5.3x
|
| Price / Sales |
7.4x
|
1.1x
|
| Price / FCF |
29.1x
|
6.8x
|
| Revenue Growth YoY |
+12.1%
|
+7.2%
|
| Gross Margin |
61.7%
|
46.1%
|
| Operating Margin |
29.3%
|
17.9%
|
| Return on Equity |
43.6%
|
25.1%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.44%
|
14.71%
|
| Analyst Consensus |
Strong Buy
|
Sell
|
Investment Thesis
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a durable competitive moat driven by its strong brand and extensive distribution network. The business quality is high, evidenced by a 43.6% return on equity, robust gross margin of 61.7%, and solid revenue and earnings growth of 12.1% and 17.8% respectively in the most recent quarter. Despite the…
PayPal Holdings, Inc. operates as a leading global digital payments platform with a competitive moat driven by its extensive network effects, brand recognition, and scale. Despite a durable business model with 2025 revenue of $33.17 billion growing at 4.3% year-over-year and a strong return on equity of 25.1%, the company faces slowing growth and margin pressures, reflected in a 13.5% decline in …
Accumulation Zones
| Metric |
KO |
PYPL |
| Zone Low |
$57.22 |
$46.23 |
| Zone High |
$64.85 |
$52.39 |
| In Buy Zone? |
No
|
Yes
|