KO vs PLTR: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Palantir Technologies Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-26.
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
VS
Palantir Technologies Inc. · Technology
$189.67
+2.4% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
KO has more upside to fair value
(+15.5%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
KO |
PLTR |
| Current Price |
$88.71 |
$189.67 |
| Fair Value Estimate |
$102.44 |
$194.30 |
| Upside to Fair Value |
+15.5%
|
+2.4%
|
| Market Cap |
$381.7B |
$435.5B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.8x
|
139.9x
|
| Price / Sales |
7.6x
|
70.7x
|
| Price / FCF |
26.7x
|
135.3x
|
| Revenue Growth YoY |
+6.7%
|
+92.8%
|
| Gross Margin |
61.9%
|
84.8%
|
| Operating Margin |
29.6%
|
42.8%
|
| Return on Equity |
43.0%
|
37.5%
|
| Dividend Yield |
2.37% |
0% |
| FCF Yield |
3.75%
|
0.74%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Palantir Technologies Inc. is a software infrastructure company founded in 2003 and headquartered in Denver that builds and deploys Gotham for intelligence and defense workflows, Foundry as a central data operating system for enterprises, Apollo for software delivery across environments, and its Artificial Intelligence Platform (AIP) for unified access to open-source, self-hosted, and commercial …
Accumulation Zones
| Metric |
KO |
PLTR |
| Zone Low |
$76.83 |
$145.73 |
| Zone High |
$87.07 |
$165.16 |
| In Buy Zone? |
No
|
No
|