KO vs ORCL: Which Is the Better Buy?

Side-by-side comparison of The Coca-Cola Company and Oracle Corporation โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-05-04.
The Coca-Cola Company ยท Consumer Defensive
$78.19
-7.8% upside to fair value
Grade D High Quality
VS
Oracle Corporation ยท Technology
$175.08
+137.3% upside to fair value
Grade C High Quality
QuantHub Verdict
ORCL has more upside to fair value (+137.3%). KO trades at a lower forward P/E (24.6x). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric KO ORCL
Current Price $78.19 $175.08
Fair Value Estimate $72.12 $415.43
Upside to Fair Value -7.8% +137.3%
Market Cap $336.5B $503.5B
Forward P/E 24.6x 30.8x
EV / EBITDA 19.9x 21.4x
Price / Sales 6.8x 7.9x
Price / FCF 26.8x -20.4x
Revenue Growth YoY +12.1% +21.7%
Gross Margin 61.7% 66.4%
Operating Margin 29.3% 30.8%
Return on Equity 43.6% 57.4%
Dividend Yield 0% 0%
FCF Yield 3.73% โ€”
Analyst Consensus Strong Buy Strong Buy
Investment Thesis
KO โ€” The Coca-Cola Company
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a diversified portfolio including sparkling soft drinks, juices, water, coffee, and energy beverages. The business quality is high due to its durable brand moat, consistent earnings growth, and strong operational efficiency, reflected in a 43.6% return on equity and 12.1% revenue growth in the mosโ€ฆ
ORCL โ€” Oracle Corporation
Oracle Corporation is a leading enterprise software and cloud infrastructure provider with a strong legacy in database technology and a growing cloud business. The company benefits from a durable competitive moat supported by high insider ownership, experienced leadership, and a history of strategic acquisitions. Oracle's recent financials show robust revenue growth of 21.7% and earnings growth oโ€ฆ
Accumulation Zones
Metric KO ORCL
Zone Low $54.09 $311.57
Zone High $61.30 $353.12
In Buy Zone? No Yes
โ† KO Research    ORCL Research โ†’    All Research