KO vs ORCL: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Oracle Corporation โ fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
The Coca-Cola Company ยท Consumer Defensive
$78.19
-7.8% upside to fair value
Grade D
High Quality
VS
Oracle Corporation ยท Technology
$175.08
+137.3% upside to fair value
Grade C
High Quality
QuantHub Verdict
ORCL has more upside to fair value
(+137.3%).
KO trades at a lower forward P/E
(24.6x).
These are model outputs โ not personalized investment advice.
See all research โ
Valuation & Fundamentals
| Metric |
KO |
ORCL |
| Current Price |
$78.19 |
$175.08 |
| Fair Value Estimate |
$72.12 |
$415.43 |
| Upside to Fair Value |
-7.8%
|
+137.3%
|
| Market Cap |
$336.5B |
$503.5B |
| Forward P/E |
24.6x
|
30.8x
|
| EV / EBITDA |
19.9x
|
21.4x
|
| Price / Sales |
6.8x
|
7.9x
|
| Price / FCF |
26.8x
|
-20.4x
|
| Revenue Growth YoY |
+12.1%
|
+21.7%
|
| Gross Margin |
61.7%
|
66.4%
|
| Operating Margin |
29.3%
|
30.8%
|
| Return on Equity |
43.6%
|
57.4%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.73%
|
โ
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a diversified portfolio including sparkling soft drinks, juices, water, coffee, and energy beverages. The business quality is high due to its durable brand moat, consistent earnings growth, and strong operational efficiency, reflected in a 43.6% return on equity and 12.1% revenue growth in the mosโฆ
Oracle Corporation is a leading enterprise software and cloud infrastructure provider with a strong legacy in database technology and a growing cloud business. The company benefits from a durable competitive moat supported by high insider ownership, experienced leadership, and a history of strategic acquisitions. Oracle's recent financials show robust revenue growth of 21.7% and earnings growth oโฆ
Accumulation Zones
| Metric |
KO |
ORCL |
| Zone Low |
$54.09 |
$311.57 |
| Zone High |
$61.30 |
$353.12 |
| In Buy Zone? |
No
|
Yes
|