KO vs NOW: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and ServiceNow, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-18.
The Coca-Cola Company · Consumer Defensive
$84.92
-10.2% upside to fair value
Grade C
High Quality
VS
ServiceNow, Inc. · Technology
$103.24
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
NOW has more upside to fair value
(+45.0%).
KO trades at a lower forward P/E
(26.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
NOW |
| Current Price |
$84.92 |
$103.24 |
| Fair Value Estimate |
$76.30 |
$149.70 |
| Upside to Fair Value |
-10.2%
|
+45.0%
|
| Market Cap |
$365.4B |
$106.5B |
| Forward P/E |
26.6x
|
61.1x
|
| EV / EBITDA |
20.7x
|
32.9x
|
| Price / Sales |
7.4x
|
7.6x
|
| Price / FCF |
29.1x
|
23.0x
|
| Revenue Growth YoY |
+12.1%
|
+22.1%
|
| Gross Margin |
61.7%
|
76.6%
|
| Operating Margin |
29.3%
|
13.4%
|
| Return on Equity |
43.6%
|
15.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.44%
|
4.35%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a durable competitive moat driven by its strong brand and extensive distribution network. The business quality is high, evidenced by a 43.6% return on equity, robust gross margin of 61.7%, and solid revenue and earnings growth of 12.1% and 17.8% respectively in the most recent quarter. Despite the…
ServiceNow, Inc. operates in the technology sector specializing in software applications, delivering high-quality enterprise cloud solutions with a durable competitive moat evidenced by a 15% return on equity and strong gross margins of 76.6%. The company is currently in an investing growth phase with 22.1% revenue growth in the most recent quarter, although earnings growth is modest at 2.0%. Des…
Accumulation Zones
| Metric |
KO |
NOW |
| Zone Low |
$57.22 |
$112.27 |
| Zone High |
$64.85 |
$127.24 |
| In Buy Zone? |
No
|
Yes
|