KO vs NOW: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and ServiceNow, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-17.
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
VS
ServiceNow, Inc. · Technology
$139.82
+16.2% upside to fair value
Med Conviction
Grade A-
High Quality
QuantHub Verdict
NOW has more upside to fair value
(+16.2%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
KO |
NOW |
| Current Price |
$88.71 |
$139.82 |
| Fair Value Estimate |
$102.44 |
$162.50 |
| Upside to Fair Value |
+15.5%
|
+16.2%
|
| Market Cap |
$381.7B |
$144.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.8x
|
43.1x
|
| Price / Sales |
7.6x
|
9.8x
|
| Price / FCF |
26.7x
|
31.5x
|
| Revenue Growth YoY |
+6.7%
|
+24.0%
|
| Gross Margin |
61.9%
|
74.8%
|
| Operating Margin |
29.6%
|
11.4%
|
| Return on Equity |
43.0%
|
13.8%
|
| Dividend Yield |
2.37% |
0% |
| FCF Yield |
3.75%
|
3.17%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
ServiceNow provides a cloud-based enterprise workflow platform spanning IT service management, operations, employee workflows, CRM, AI orchestration and security. Business quality is high because its common data model, deeply embedded workflows and cross-department deployments create meaningful switching costs, while roughly 90% of the Fortune 500 use the platform and more than 85 billion workflo…
Accumulation Zones
| Metric |
KO |
NOW |
| Zone Low |
$76.83 |
$121.88 |
| Zone High |
$87.07 |
$138.12 |
| In Buy Zone? |
No
|
No
|