KO vs NKE: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-17.
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
KO has more upside to fair value
(+15.5%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
KO |
NKE |
| Current Price |
$88.71 |
$35.78 |
| Fair Value Estimate |
$102.44 |
$39.33 |
| Upside to Fair Value |
+15.5%
|
+9.9%
|
| Market Cap |
$381.7B |
$53.0B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.8x
|
12.0x
|
| Price / Sales |
7.6x
|
1.1x
|
| Price / FCF |
26.7x
|
24.3x
|
| Revenue Growth YoY |
+6.7%
|
-1.1%
|
| Gross Margin |
61.9%
|
42.9%
|
| Operating Margin |
29.6%
|
8.2%
|
| Return on Equity |
43.0%
|
22.0%
|
| Dividend Yield |
2.37% |
4.58% |
| FCF Yield |
3.75%
|
4.12%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Accumulation Zones
| Metric |
KO |
NKE |
| Zone Low |
$76.83 |
$29.50 |
| Zone High |
$87.07 |
$33.43 |
| In Buy Zone? |
No
|
No
|