KO vs NKE: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
The Coca-Cola Company · Consumer Defensive
$79.39
-9.9% upside to fair value
Grade D
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$45.20
+38.7% upside to fair value
Grade B
High Quality
QuantHub Verdict
NKE has more upside to fair value
(+38.7%).
KO trades at a lower forward P/E
(24.9x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
NKE |
| Current Price |
$79.39 |
$45.20 |
| Fair Value Estimate |
$71.54 |
$62.68 |
| Upside to Fair Value |
-9.9%
|
+38.7%
|
| Market Cap |
$341.6B |
$66.8B |
| Forward P/E |
24.9x
|
29.7x
|
| EV / EBITDA |
19.5x
|
19.4x
|
| Price / Sales |
6.9x
|
1.4x
|
| Price / FCF |
27.2x
|
63.8x
|
| Revenue Growth YoY |
+12.1%
|
+0.1%
|
| Gross Margin |
61.7%
|
40.8%
|
| Operating Margin |
29.3%
|
6.0%
|
| Return on Equity |
43.6%
|
16.4%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.68%
|
1.57%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
The Coca-Cola Company is a leading global branded beverages company with a very wide moat in sparkling soft drinks and non-alcoholic ready-to-drink beverages. It benefits from strong pricing power, stable margins, and high recurring cash flow, supported by a seasoned management team with deep company tenure. Despite solid recent growth with revenue up 12.1% and earnings up 17.8% in the most recen…
NIKE, Inc. is the leading global athletic footwear and apparel brand with a strong competitive moat driven by its iconic brand and extensive innovation capabilities. The company is currently facing earnings pressure with a 34.5% decline in earnings in the most recent quarter and a 10% revenue decline in fiscal 2025, reflecting challenges from tariff-related cost pressures, intense competition, an…
Accumulation Zones
| Metric |
KO |
NKE |
| Zone Low |
$53.66 |
$47.01 |
| Zone High |
$60.81 |
$53.28 |
| In Buy Zone? |
No
|
Yes
|