KO vs NKE: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
The Coca-Cola Company · Consumer Defensive
$78.19
-7.8% upside to fair value
Grade D
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$42.62
+45.5% upside to fair value
Med Conviction
Grade B+
QuantHub Verdict
NKE has more upside to fair value
(+45.5%).
KO trades at a lower forward P/E
(24.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
NKE |
| Current Price |
$78.19 |
$42.62 |
| Fair Value Estimate |
$72.12 |
$62.00 |
| Upside to Fair Value |
-7.8%
|
+45.5%
|
| Market Cap |
$336.5B |
$63.0B |
| Forward P/E |
24.6x
|
27.9x
|
| EV / EBITDA |
19.9x
|
20.7x
|
| Price / Sales |
6.8x
|
1.4x
|
| Price / FCF |
26.8x
|
19.4x
|
| Revenue Growth YoY |
+12.1%
|
-9.8%
|
| Gross Margin |
61.7%
|
42.7%
|
| Operating Margin |
29.3%
|
8.0%
|
| Return on Equity |
43.6%
|
24.4%
|
| Dividend Yield |
0% |
3.8% |
| FCF Yield |
3.73%
|
5.2%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a diversified portfolio including sparkling soft drinks, juices, water, coffee, and energy beverages. The business quality is high due to its durable brand moat, consistent earnings growth, and strong operational efficiency, reflected in a 43.6% return on equity and 12.1% revenue growth in the mos…
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reve…
Accumulation Zones
| Metric |
KO |
NKE |
| Zone Low |
$54.09 |
$44.00 |
| Zone High |
$61.30 |
$50.00 |
| In Buy Zone? |
No
|
Yes
|