KO vs NFLX: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Netflix, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-17.
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
VS
Netflix, Inc. · Communication Services
$76.41
+44.0% upside to fair value
High Conviction
Grade A
High Quality
QuantHub Verdict
NFLX has more upside to fair value
(+44.0%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
KO |
NFLX |
| Current Price |
$88.71 |
$76.41 |
| Fair Value Estimate |
$102.44 |
$110.00 |
| Upside to Fair Value |
+15.5%
|
+44.0%
|
| Market Cap |
$381.7B |
$318.2B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.8x
|
10.6x
|
| Price / Sales |
7.6x
|
6.6x
|
| Price / FCF |
26.7x
|
29.1x
|
| Revenue Growth YoY |
+6.7%
|
+13.4%
|
| Gross Margin |
61.9%
|
49.1%
|
| Operating Margin |
29.6%
|
29.7%
|
| Return on Equity |
43.0%
|
48.0%
|
| Dividend Yield |
2.37% |
0% |
| FCF Yield |
3.75%
|
3.44%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Netflix is a global subscription and advertising-supported entertainment platform with a high-quality brand, content engine, recommendation technology and distribution scale, evidenced by more than 97 billion viewing hours in the first half of 2026 and an audience approaching one billion people. Fundamentals remain strong: revenue grew 13.4% year over year in the most recent quarter, TTM gross, o…
Accumulation Zones
| Metric |
KO |
NFLX |
| Zone Low |
$76.83 |
$82.50 |
| Zone High |
$87.07 |
$93.50 |
| In Buy Zone? |
No
|
Yes
|