KO vs NFLX: Which Is the Better Buy?

Side-by-side comparison of The Coca-Cola Company and Netflix, Inc. β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-07-17.
The Coca-Cola Company Β· Consumer Defensive
$84.92
-10.2% upside to fair value
Grade C High Quality
VS
Netflix, Inc. Β· Communication Services
$73.68
+45.0% upside to fair value
Grade B High Quality
QuantHub Verdict
NFLX has more upside to fair value (+45.0%). NFLX trades at a lower forward P/E (23.3x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric KO NFLX
Current Price $84.92 $73.68
Fair Value Estimate $76.30 $106.84
Upside to Fair Value -10.2% +45.0%
Market Cap $365.4B $310.2B
Forward P/E 26.6x 23.3x
EV / EBITDA 20.7x 9.2x
Price / Sales 7.4x 6.6x
Price / FCF 29.1x 26.1x
Revenue Growth YoY +12.1% +16.2%
Gross Margin 61.7% 49.0%
Operating Margin 29.3% 29.7%
Return on Equity 43.6% 49.2%
Dividend Yield 0% 0%
FCF Yield 3.44% 3.83%
Analyst Consensus Strong Buy Strong Buy
Investment Thesis
KO β€” The Coca-Cola Company
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a durable competitive moat driven by its strong brand and extensive distribution network. The business quality is high, evidenced by a 43.6% return on equity, robust gross margin of 61.7%, and solid revenue and earnings growth of 12.1% and 17.8% respectively in the most recent quarter. Despite the…
NFLX β€” Netflix, Inc.
Netflix, Inc. operates as a leading global streaming entertainment service, delivering a wide variety of TV series, documentaries, and feature films across multiple genres and languages. The company exhibits high business quality with a durable competitive moat supported by strong brand recognition, intangible assets, and network effects. Its recent financial performance shows robust earnings gro…
Accumulation Zones
Metric KO NFLX
Zone Low $57.22 $80.13
Zone High $64.85 $90.81
In Buy Zone? No Yes
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