KO vs MU: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Micron Technology, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
The Coca-Cola Company · Consumer Defensive
$78.19
-7.8% upside to fair value
Grade D
High Quality
VS
Micron Technology, Inc. · Technology
$455.07
-21.6% upside to fair value
Grade D
High Quality
QuantHub Verdict
KO has more upside to fair value
(-7.8%).
MU trades at a lower forward P/E
(21.2x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
MU |
| Current Price |
$78.19 |
$455.07 |
| Fair Value Estimate |
$72.12 |
$356.91 |
| Upside to Fair Value |
-7.8%
|
-21.6%
|
| Market Cap |
$336.5B |
$513.2B |
| Forward P/E |
24.6x
|
21.2x
|
| EV / EBITDA |
19.9x
|
13.8x
|
| Price / Sales |
6.8x
|
8.8x
|
| Price / FCF |
26.8x
|
49.9x
|
| Revenue Growth YoY |
+12.1%
|
+196.3%
|
| Gross Margin |
61.7%
|
58.4%
|
| Operating Margin |
29.3%
|
48.5%
|
| Return on Equity |
43.6%
|
40.8%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.73%
|
2.0%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a diversified portfolio including sparkling soft drinks, juices, water, coffee, and energy beverages. The business quality is high due to its durable brand moat, consistent earnings growth, and strong operational efficiency, reflected in a 43.6% return on equity and 12.1% revenue growth in the mos…
Micron Technology, Inc. is a leading semiconductor company specializing in memory and storage solutions, with a dominant position in DRAM and NAND markets. The company benefits from a strong business quality characterized by high profitability, exceptional revenue growth of 196.3% year-over-year in the most recent quarter, and a robust return on equity of 40.8%. Despite these strengths, the stock…
Accumulation Zones
| Metric |
KO |
MU |
| Zone Low |
$54.09 |
$267.68 |
| Zone High |
$61.30 |
$303.37 |
| In Buy Zone? |
No
|
No
|