KO vs MU: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Micron Technology, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
VS
Micron Technology, Inc. · Technology
$1,080.53
+4.1% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
KO has more upside to fair value
(+15.5%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
MU |
| Current Price |
$88.71 |
$1,080.53 |
| Fair Value Estimate |
$102.44 |
$1,124.98 |
| Upside to Fair Value |
+15.5%
|
+4.1%
|
| Market Cap |
$381.7B |
$1,220.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.8x
|
17.6x
|
| Price / Sales |
7.6x
|
13.5x
|
| Price / FCF |
26.7x
|
46.6x
|
| Revenue Growth YoY |
+6.7%
|
+345.7%
|
| Gross Margin |
61.9%
|
72.6%
|
| Operating Margin |
29.6%
|
65.7%
|
| Return on Equity |
43.0%
|
70.5%
|
| Dividend Yield |
2.37% |
0.05% |
| FCF Yield |
3.75%
|
2.15%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Micron Technology is a global leader in advanced semiconductor memory and storage, operating across Compute and Networking, Mobile, Storage, and Embedded segments with DRAM, NAND, and NOR products sold under the Micron and Crucial brands to cloud, data center, mobile, automotive, and consumer markets. The business quality is high on current fundamentals: TTM gross margin is 72.6%, TTM operating m…
Accumulation Zones
| Metric |
KO |
MU |
| Zone Low |
$76.83 |
$843.74 |
| Zone High |
$87.07 |
$956.23 |
| In Buy Zone? |
No
|
No
|