KO vs MU: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Micron Technology, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-17.
The Coca-Cola Company · Consumer Defensive
$84.92
-10.2% upside to fair value
Grade C
High Quality
VS
Micron Technology, Inc. · Technology
$1,048.51
-45.0% upside to fair value
Grade C
QuantHub Verdict
KO has more upside to fair value
(-10.2%).
MU trades at a lower forward P/E
(23.4x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
MU |
| Current Price |
$84.92 |
$1,048.51 |
| Fair Value Estimate |
$76.30 |
$576.68 |
| Upside to Fair Value |
-10.2%
|
-45.0%
|
| Market Cap |
$365.4B |
$1,182.4B |
| Forward P/E |
26.6x
|
23.4x
|
| EV / EBITDA |
20.7x
|
25.9x
|
| Price / Sales |
7.4x
|
13.1x
|
| Price / FCF |
29.1x
|
25.8x
|
| Revenue Growth YoY |
+12.1%
|
+345.7%
|
| Gross Margin |
61.7%
|
72.6%
|
| Operating Margin |
29.3%
|
65.7%
|
| Return on Equity |
43.6%
|
70.5%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.44%
|
3.87%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a durable competitive moat driven by its strong brand and extensive distribution network. The business quality is high, evidenced by a 43.6% return on equity, robust gross margin of 61.7%, and solid revenue and earnings growth of 12.1% and 17.8% respectively in the most recent quarter. Despite the…
Micron Technology is a leading semiconductor company specializing in DRAM and NAND memory products, with a strong focus on high-value memory for cloud and AI applications. The company benefits from scale, advanced process technology, and U.S.-based manufacturing, but its competitive moat is narrow and cyclical compared to peers like Samsung and SK Hynix. Micron's recent financial performance is e…
Accumulation Zones
| Metric |
KO |
MU |
| Zone Low |
$57.22 |
$432.51 |
| Zone High |
$64.85 |
$490.18 |
| In Buy Zone? |
No
|
No
|