KO vs MU: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Micron Technology, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
The Coca-Cola Company · Consumer Defensive
$79.39
-9.9% upside to fair value
Grade D
High Quality
VS
Micron Technology, Inc. · Technology
$1,133.99
-45.0% upside to fair value
Grade C
High Quality
QuantHub Verdict
KO has more upside to fair value
(-9.9%).
KO trades at a lower forward P/E
(24.9x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
MU |
| Current Price |
$79.39 |
$1,133.99 |
| Fair Value Estimate |
$71.54 |
$623.69 |
| Upside to Fair Value |
-9.9%
|
-45.0%
|
| Market Cap |
$341.6B |
$1,278.8B |
| Forward P/E |
24.9x
|
52.8x
|
| EV / EBITDA |
19.5x
|
34.4x
|
| Price / Sales |
6.9x
|
22.0x
|
| Price / FCF |
27.2x
|
124.4x
|
| Revenue Growth YoY |
+12.1%
|
+196.3%
|
| Gross Margin |
61.7%
|
58.4%
|
| Operating Margin |
29.3%
|
48.5%
|
| Return on Equity |
43.6%
|
40.8%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.68%
|
0.8%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Coca-Cola Company is a leading global branded beverages company with a very wide moat in sparkling soft drinks and non-alcoholic ready-to-drink beverages. It benefits from strong pricing power, stable margins, and high recurring cash flow, supported by a seasoned management team with deep company tenure. Despite solid recent growth with revenue up 12.1% and earnings up 17.8% in the most recen…
Micron Technology, Inc. is a leading semiconductor company specializing in memory products, primarily DRAM and NAND, which accounted for approximately 77% and 23% of its $37.4 billion revenue in fiscal 2025 respectively. The company benefits from a strong competitive position supported by a seasoned CEO with over 40 years of semiconductor experience and a stable leadership team. Despite exception…
Accumulation Zones
| Metric |
KO |
MU |
| Zone Low |
$53.66 |
$467.77 |
| Zone High |
$60.81 |
$530.14 |
| In Buy Zone? |
No
|
No
|