KO vs MSFT: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Microsoft Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-17.
The Coca-Cola Company · Consumer Defensive
$84.92
-10.2% upside to fair value
Grade C
High Quality
VS
Microsoft Corporation · Technology
$379.40
+45.0% upside to fair value
Grade A
High Quality
QuantHub Verdict
MSFT has more upside to fair value
(+45.0%).
MSFT trades at a lower forward P/E
(22.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
MSFT |
| Current Price |
$84.92 |
$379.40 |
| Fair Value Estimate |
$76.30 |
$550.13 |
| Upside to Fair Value |
-10.2%
|
+45.0%
|
| Market Cap |
$365.4B |
$2,818.3B |
| Forward P/E |
26.6x
|
22.5x
|
| EV / EBITDA |
20.7x
|
14.2x
|
| Price / Sales |
7.4x
|
8.9x
|
| Price / FCF |
29.1x
|
38.6x
|
| Revenue Growth YoY |
+12.1%
|
+18.3%
|
| Gross Margin |
61.7%
|
68.3%
|
| Operating Margin |
29.3%
|
46.8%
|
| Return on Equity |
43.6%
|
33.1%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.44%
|
2.59%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a durable competitive moat driven by its strong brand and extensive distribution network. The business quality is high, evidenced by a 43.6% return on equity, robust gross margin of 61.7%, and solid revenue and earnings growth of 12.1% and 17.8% respectively in the most recent quarter. Despite the…
Microsoft Corporation is a leading global technology company specializing in cloud computing, productivity software, and enterprise platforms. The company benefits from a very strong and widening competitive moat supported by scale, switching costs, an integrated ecosystem, and disciplined capital allocation including large buybacks and dividends. Its business quality is high, demonstrated by a 3…
Accumulation Zones
| Metric |
KO |
MSFT |
| Zone Low |
$57.22 |
$412.60 |
| Zone High |
$64.85 |
$467.61 |
| In Buy Zone? |
No
|
Yes
|