KO vs MSFT: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Microsoft Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
The Coca-Cola Company · Consumer Defensive
$78.19
-7.8% upside to fair value
Grade D
High Quality
VS
Microsoft Corporation · Technology
$429.25
+23.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
MSFT has more upside to fair value
(+23.0%).
KO trades at a lower forward P/E
(24.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
MSFT |
| Current Price |
$78.19 |
$429.25 |
| Fair Value Estimate |
$72.12 |
$527.78 |
| Upside to Fair Value |
-7.8%
|
+23.0%
|
| Market Cap |
$336.5B |
$3,187.4B |
| Forward P/E |
24.6x
|
26.8x
|
| EV / EBITDA |
19.9x
|
17.2x
|
| Price / Sales |
6.8x
|
10.4x
|
| Price / FCF |
26.8x
|
41.2x
|
| Revenue Growth YoY |
+12.1%
|
+16.7%
|
| Gross Margin |
61.7%
|
68.6%
|
| Operating Margin |
29.3%
|
46.7%
|
| Return on Equity |
43.6%
|
33.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.73%
|
2.43%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a diversified portfolio including sparkling soft drinks, juices, water, coffee, and energy beverages. The business quality is high due to its durable brand moat, consistent earnings growth, and strong operational efficiency, reflected in a 43.6% return on equity and 12.1% revenue growth in the mos…
Microsoft Corporation is a leading technology company specializing in software infrastructure, cloud computing, and productivity solutions. The company benefits from a high-quality business model characterized by durable competitive moats including strong switching costs and intangible assets such as its brand and cloud infrastructure. Under CEO Satya Nadella's leadership since 2014, Microsoft ha…
Accumulation Zones
| Metric |
KO |
MSFT |
| Zone Low |
$54.09 |
$395.83 |
| Zone High |
$61.30 |
$448.61 |
| In Buy Zone? |
No
|
Yes
|