KO vs META: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Meta Platforms, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-16.
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
VS
Meta Platforms, Inc. · Communication Services
$665.60
+21.4% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
META has more upside to fair value
(+21.4%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
KO |
META |
| Current Price |
$88.71 |
$665.60 |
| Fair Value Estimate |
$102.44 |
$808.00 |
| Upside to Fair Value |
+15.5%
|
+21.4%
|
| Market Cap |
$381.7B |
$1,695.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.8x
|
16.7x
|
| Price / Sales |
7.6x
|
7.4x
|
| Price / FCF |
26.7x
|
41.3x
|
| Revenue Growth YoY |
+6.7%
|
+28.0%
|
| Gross Margin |
61.9%
|
81.7%
|
| Operating Margin |
29.6%
|
38.1%
|
| Return on Equity |
43.0%
|
29.7%
|
| Dividend Yield |
2.37% |
0.32% |
| FCF Yield |
3.75%
|
2.42%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Meta Platforms operates the Facebook, Instagram, WhatsApp, Messenger and Threads ecosystem, monetizing its unmatched global audience primarily through digital advertising. Business quality is high, supported by 3.60 billion Family daily active people, AI-enhanced ad ranking, 81.7% TTM gross margin, 38.1% TTM operating margin, 29.8% TTM net margin and 29.7% ROE. Revenue grew 28.0% year over year i…
Accumulation Zones
| Metric |
KO |
META |
| Zone Low |
$76.83 |
$606.00 |
| Zone High |
$87.07 |
$686.80 |
| In Buy Zone? |
No
|
Yes
|