KO vs MELI: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and MercadoLibre, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-16.
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
VS
MercadoLibre, Inc. · Consumer Cyclical
$1,828.94
+25.8% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
MELI has more upside to fair value
(+25.8%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
KO |
MELI |
| Current Price |
$88.71 |
$1,828.94 |
| Fair Value Estimate |
$102.44 |
$2,300.00 |
| Upside to Fair Value |
+15.5%
|
+25.8%
|
| Market Cap |
$381.7B |
$92.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.8x
|
33.0x
|
| Price / Sales |
7.6x
|
2.6x
|
| Price / FCF |
26.7x
|
7.4x
|
| Revenue Growth YoY |
+6.7%
|
+49.8%
|
| Gross Margin |
61.9%
|
42.7%
|
| Operating Margin |
29.6%
|
8.3%
|
| Return on Equity |
43.0%
|
26.5%
|
| Dividend Yield |
2.37% |
0% |
| FCF Yield |
3.75%
|
13.44%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
MercadoLibre operates Latin America's leading ecommerce marketplace alongside Mercado Pago payments, credit, logistics, advertising and loyalty products, creating a broad ecosystem with meaningful network effects and cross-sell. Business momentum remains strong: revenue and financial income grew 49.8% year over year in the most recent quarter to $10.169 billion, GMV increased 44%, TPV rose 56%, a…
Accumulation Zones
| Metric |
KO |
MELI |
| Zone Low |
$76.83 |
$1,725.00 |
| Zone High |
$87.07 |
$1,955.00 |
| In Buy Zone? |
No
|
Yes
|