KO vs MA: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Mastercard Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-16.
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
VS
Mastercard Incorporated · Financial Services
$574.42
+25.0% upside to fair value
Med Conviction
Grade A-
High Quality
QuantHub Verdict
MA has more upside to fair value
(+25.0%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
MA |
| Current Price |
$88.71 |
$574.42 |
| Fair Value Estimate |
$102.44 |
$718.00 |
| Upside to Fair Value |
+15.5%
|
+25.0%
|
| Market Cap |
$381.7B |
$503.8B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.8x
|
23.4x
|
| Price / Sales |
7.6x
|
14.4x
|
| Price / FCF |
26.7x
|
30.8x
|
| Revenue Growth YoY |
+6.7%
|
+14.1%
|
| Gross Margin |
61.9%
|
100%
|
| Operating Margin |
29.6%
|
59.8%
|
| Return on Equity |
43.0%
|
232.5%
|
| Dividend Yield |
2.37% |
0.59% |
| FCF Yield |
3.75%
|
3.25%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Mastercard operates a global payments network that connects issuers, acquirers, merchants and consumers across more than 200 countries and territories, monetizing payment volumes, cross-border activity and higher-growth value-added services. Business quality is high because its two-sided network, trusted authorization-clearing-settlement infrastructure, brand, security capabilities and broad acce…
Accumulation Zones
| Metric |
KO |
MA |
| Zone Low |
$76.83 |
$538.50 |
| Zone High |
$87.07 |
$610.30 |
| In Buy Zone? |
No
|
Yes
|