KO vs LULU: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Lululemon Athletica Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
The Coca-Cola Company · Consumer Defensive
$78.19
-7.8% upside to fair value
Grade D
High Quality
VS
Lululemon Athletica Inc. · Consumer Cyclical
$128.98
+307.7% upside to fair value
Grade C
QuantHub Verdict
LULU has more upside to fair value
(+307.7%).
LULU trades at a lower forward P/E
(9.7x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
LULU |
| Current Price |
$78.19 |
$128.98 |
| Fair Value Estimate |
$72.12 |
$525.85 |
| Upside to Fair Value |
-7.8%
|
+307.7%
|
| Market Cap |
$336.5B |
$15.1B |
| Forward P/E |
24.6x
|
9.7x
|
| EV / EBITDA |
19.9x
|
5.6x
|
| Price / Sales |
6.8x
|
1.4x
|
| Price / FCF |
26.8x
|
16.4x
|
| Revenue Growth YoY |
+12.1%
|
+0.8%
|
| Gross Margin |
61.7%
|
56.6%
|
| Operating Margin |
29.3%
|
19.8%
|
| Return on Equity |
43.6%
|
34.8%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.73%
|
6.09%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a diversified portfolio including sparkling soft drinks, juices, water, coffee, and energy beverages. The business quality is high due to its durable brand moat, consistent earnings growth, and strong operational efficiency, reflected in a 43.6% return on equity and 12.1% revenue growth in the mos…
Lululemon Athletica Inc. is a premium athletic apparel retailer operating primarily in the consumer cyclical sector with a focus on apparel retail. The company has a strong brand and historically high profitability with a gross margin of 56.6% and ROE of 34.8%, but it faces significant near-term challenges including earnings pressure with a 21.6% decline in earnings in the most recent quarter and…
Accumulation Zones
| Metric |
KO |
LULU |
| Zone Low |
$54.09 |
$394.39 |
| Zone High |
$61.30 |
$446.97 |
| In Buy Zone? |
No
|
Yes
|