KO vs LULU: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Lululemon Athletica Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-21.
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
VS
Lululemon Athletica Inc. · Consumer Cyclical
$98.06
+1.5% upside to fair value
Low Conviction
Grade C
QuantHub Verdict
KO has more upside to fair value
(+15.5%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
LULU |
| Current Price |
$88.71 |
$98.06 |
| Fair Value Estimate |
$102.44 |
$99.50 |
| Upside to Fair Value |
+15.5%
|
+1.5%
|
| Market Cap |
$381.7B |
$11.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.8x
|
4.6x
|
| Price / Sales |
7.6x
|
1.0x
|
| Price / FCF |
26.7x
|
8.2x
|
| Revenue Growth YoY |
+6.7%
|
-4.3%
|
| Gross Margin |
61.9%
|
56.1%
|
| Operating Margin |
29.6%
|
17.8%
|
| Return on Equity |
43.0%
|
29.7%
|
| Dividend Yield |
2.37% |
0% |
| FCF Yield |
3.75%
|
12.24%
|
| Analyst Consensus |
Strong Buy
|
Sell
|
Investment Thesis
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Lululemon Athletica designs and retails premium athletic apparel and accessories through company-owned stores and direct-to-consumer channels, with roughly 39,000 employees and a brand built on technical fabrics and community-led fitness positioning. The business still earns high returns on equity of 29.7% and generates $12.00 of free cash flow per share on $97.70 of revenue per share, with TTM g…
Accumulation Zones
| Metric |
KO |
LULU |
| Zone Low |
$76.83 |
$74.62 |
| Zone High |
$87.07 |
$84.58 |
| In Buy Zone? |
No
|
No
|