KO vs LLY: Which Is the Better Buy?

Side-by-side comparison of The Coca-Cola Company and Eli Lilly and Company — fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-07-17.
The Coca-Cola Company · Consumer Defensive
$84.92
-10.2% upside to fair value
Grade C High Quality
VS
Eli Lilly and Company · Healthcare
$1,179.09
+31.7% upside to fair value
High Conviction Grade A High Quality
QuantHub Verdict
LLY has more upside to fair value (+31.7%). These are model outputs — not personalized investment advice. See all research →
Valuation & Fundamentals
Metric KO LLY
Current Price $84.92 $1,179.09
Fair Value Estimate $76.30 $1,552.32
Upside to Fair Value -10.2% +31.7%
Market Cap $365.4B $1,110.4B
Forward P/E 26.6x
EV / EBITDA 20.7x 34.3x
Price / Sales 7.4x 14.6x
Price / FCF 29.1x 77.7x
Revenue Growth YoY +12.1% +55.5%
Gross Margin 61.7% 83.5%
Operating Margin 29.3% 45.9%
Return on Equity 43.6% 101.3%
Dividend Yield 0% 0.55%
FCF Yield 3.44% 1.29%
Analyst Consensus Strong Buy Strong Buy
Investment Thesis
KO — The Coca-Cola Company
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a durable competitive moat driven by its strong brand and extensive distribution network. The business quality is high, evidenced by a 43.6% return on equity, robust gross margin of 61.7%, and solid revenue and earnings growth of 12.1% and 17.8% respectively in the most recent quarter. Despite the…
LLY — Eli Lilly and Company
Eli Lilly is a global biopharma company whose exceptionally profitable cardiometabolic franchises, led by Mounjaro and Zepbound, are driving a high-quality growth phase: revenue rose 55.5% year over year and earnings rose 168.0% year over year in the most recent quarter, while gross, operating, and net margins were 83.5%, 45.9%, and 35.0%, respectively. Business quality is high because tirzepatid…
Accumulation Zones
Metric KO LLY
Zone Low $57.22 $1,164.24
Zone High $64.85 $1,319.47
In Buy Zone? No Yes
← KO Research    LLY Research →    All Research