JPM vs V: Which Is the Better Buy?
Side-by-side comparison of JPMorgan Chase & Co. and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
JPMorgan Chase & Co. · Financial Services
$309.87
-6.4% upside to fair value
High Conviction
Grade A-
VS
Visa Inc. · Financial Services
$304.36
+37.7% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
V has more upside to fair value
(+37.7%).
JPM trades at a lower forward P/E
(14.3x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
JPM |
V |
| Current Price |
$309.87 |
$304.36 |
| Fair Value Estimate |
$290.00 |
$419.00 |
| Upside to Fair Value |
-6.4%
|
+37.7%
|
| Market Cap |
$835.7B |
$586.8B |
| Forward P/E |
14.3x
|
23.7x
|
| EV / EBITDA |
17.6x
|
22.3x
|
| Price / Sales |
3.0x
|
14.2x
|
| Price / FCF |
—
|
25.6x
|
| Revenue Growth YoY |
+3.3%
|
+11.3%
|
| Gross Margin |
59.99%
|
81.08%
|
| Operating Margin |
25.9%
|
59.18%
|
| Return on Equity |
15.95%
|
54.22%
|
| Dividend Yield |
1.9% |
0.83% |
| FCF Yield |
—
|
3.91%
|
| Analyst Consensus |
Overweight
|
Strong Buy
|
Investment Thesis
JPMorgan Chase is the largest U.S. bank by assets ($4.4T) and the most diversified financial services franchise globally, operating across consumer banking, investment banking, commercial banking, and asset management. Under Jamie Dimon's two-decade leadership, the firm has consistently gained market share, delivered sector-leading ROE of 16%, and invested aggressively in technology ($17B+ annual…
Visa is the world's dominant payment network with $40B in net revenue (FY2025), 50%+ net margins, and a capital-light toll-booth model processing $14.2T in annual payment volume across 257.5B transactions. The business compounds at 10-12% revenue CAGR with operating leverage pushing EPS growth to 12-15% over a cycle, funded by $21.6B in annual free cash flow against only $1.5B in capex. At 28.0x …
Accumulation Zones
| Metric |
JPM |
V |
| Zone Low |
$220.00 |
$265.00 |
| Zone High |
$250.00 |
$300.00 |
| In Buy Zone? |
No
|
No
|