JPM vs V: Which Is the Better Buy?

Side-by-side comparison of JPMorgan Chase & Co. and Visa Inc. โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-04-20.
JPMorgan Chase & Co. ยท Financial Services
$316.99
+45.0% upside to fair value
Grade C High Quality
VS
Visa Inc. ยท Financial Services
$304.36
+45.0% upside to fair value
High Conviction Grade A-
QuantHub Verdict
JPM trades at a lower forward P/E (15.0x). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric JPM V
Current Price $316.99 $304.36
Fair Value Estimate $459.64 $441.32
Upside to Fair Value +45.0% +45.0%
Market Cap $854.9B $586.8B
Forward P/E 15.0x 23.7x
EV / EBITDA 21.8x 22.3x
Price / Sales 3.0x 14.2x
Price / FCF 8.5x 25.6x
Revenue Growth YoY +6.9% +11.3%
Gross Margin 60.9% 81.08%
Operating Margin 26.2% 59.18%
Return on Equity 16.3% 54.22%
Dividend Yield 0% 0.83%
FCF Yield 11.79% 3.91%
Analyst Consensus Buy Strong Buy
Investment Thesis
JPM โ€” JPMorgan Chase & Co.
JPMorgan Chase & Co. is a leading diversified financial services firm with a strong competitive moat driven by its scale, diversified revenue streams, and long-tenured leadership. The company operates across four main segments: Commercial & Investment Bank, Consumer & Community Banking, Asset & Wealth Management, and Corporate, generating $279.75 billion in revenue in fiscal 2025. Its durable comโ€ฆ
V โ€” Visa Inc.
Visa is the world's dominant payment network with $40B in net revenue (FY2025), 50%+ net margins, and a capital-light toll-booth model processing $14.2T in annual payment volume across 257.5B transactions. The business compounds at 10-12% revenue CAGR with operating leverage pushing EPS growth to 12-15% over a cycle, funded by $21.6B in annual free cash flow against only $1.5B in capex. At 28.0x โ€ฆ
Accumulation Zones
Metric JPM V
Zone Low $344.73 $330.99
Zone High $390.69 $375.12
In Buy Zone? Yes Yes
โ† JPM Research    V Research โ†’    All Research