JPM vs V: Which Is the Better Buy?
Side-by-side comparison of JPMorgan Chase & Co. and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
JPMorgan Chase & Co. · Financial Services
$350.13
+26.9% upside to fair value
Med Conviction
Grade A-
High Quality
VS
Visa Inc. · Financial Services
$368.29
+25.7% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
JPM has more upside to fair value
(+26.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
JPM |
V |
| Current Price |
$350.13 |
$368.29 |
| Fair Value Estimate |
$444.48 |
$463.00 |
| Upside to Fair Value |
+26.9%
|
+25.7%
|
| Market Cap |
$938.2B |
$687.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.0x
|
24.0x
|
| Price / Sales |
3.1x
|
15.5x
|
| Price / FCF |
—
|
33.5x
|
| Revenue Growth YoY |
+17.9%
|
+14.4%
|
| Gross Margin |
62.6%
|
80.2%
|
| Operating Margin |
28.2%
|
60.7%
|
| Return on Equity |
17.8%
|
61.3%
|
| Dividend Yield |
1.71% |
0.73% |
| FCF Yield |
—
|
2.98%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
JPMorgan Chase is a diversified global bank spanning consumer banking, cards, payments, commercial banking, investment banking, markets, treasury services, and asset and wealth management, with an unusually high-quality franchise supported by funding scale, distribution, leading market positions and cross-selling across 86.6 million U.S. consumers and more than 90% of Fortune 500 companies. Busin…
Visa operates the world's largest retail payments network, connecting consumers, merchants, issuers, and acquirers through VisaNet, which authorizes, clears, and settles transactions across more than 200 countries. The business quality is exceptional: TTM gross margin of 80.2%, operating margin of 60.7%, net margin of 50.8%, and ROE of 61.3% reflect a two-sided network with powerful scale economi…
Accumulation Zones
| Metric |
JPM |
V |
| Zone Low |
$333.36 |
$347.25 |
| Zone High |
$377.81 |
$393.55 |
| In Buy Zone? |
Yes
|
Yes
|