JPM vs SBUX: Which Is the Better Buy?
Side-by-side comparison of JPMorgan Chase & Co. and Starbucks Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
JPMorgan Chase & Co. · Financial Services
$309.87
-6.4% upside to fair value
High Conviction
Grade A-
VS
Starbucks Corporation · Consumer Cyclical
$96.60
+19.0% upside to fair value
Med Conviction
Grade B+
QuantHub Verdict
SBUX has more upside to fair value
(+19.0%).
JPM trades at a lower forward P/E
(14.3x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
JPM |
SBUX |
| Current Price |
$309.87 |
$96.60 |
| Fair Value Estimate |
$290.00 |
$115.00 |
| Upside to Fair Value |
-6.4%
|
+19.0%
|
| Market Cap |
$835.7B |
$110.1B |
| Forward P/E |
14.3x
|
42.2x
|
| EV / EBITDA |
17.6x
|
22.5x
|
| Price / Sales |
3.0x
|
3.0x
|
| Price / FCF |
—
|
45.1x
|
| Revenue Growth YoY |
+3.3%
|
+2.8%
|
| Gross Margin |
59.99%
|
24.2%
|
| Operating Margin |
25.9%
|
9.6%
|
| Return on Equity |
15.95%
|
-22.9%
|
| Dividend Yield |
1.9% |
2.55% |
| FCF Yield |
—
|
2.2%
|
| Analyst Consensus |
Overweight
|
Hold
|
Investment Thesis
JPMorgan Chase is the largest U.S. bank by assets ($4.4T) and the most diversified financial services franchise globally, operating across consumer banking, investment banking, commercial banking, and asset management. Under Jamie Dimon's two-decade leadership, the firm has consistently gained market share, delivered sector-leading ROE of 16%, and invested aggressively in technology ($17B+ annual…
Starbucks is the world's largest specialty coffee retailer with over 39,000 stores across 86 markets, generating $37.2B in annual revenue. Under CEO Brian Niccol, now 19 months into his tenure after joining from Chipotle in September 2024, the company is executing the Back to Starbucks operational turnaround focused on service speed, menu simplification, and store experience reinvention. At P/S 2…
Accumulation Zones
| Metric |
JPM |
SBUX |
| Zone Low |
$220.00 |
$88.00 |
| Zone High |
$250.00 |
$98.00 |
| In Buy Zone? |
No
|
Yes
|