JPM vs SBUX: Which Is the Better Buy?
Side-by-side comparison of JPMorgan Chase & Co. and Starbucks Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-18.
JPMorgan Chase & Co. · Financial Services
$350.13
+26.9% upside to fair value
Med Conviction
Grade A-
High Quality
VS
Starbucks Corporation · Consumer Cyclical
$96.67
+12.3% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
JPM has more upside to fair value
(+26.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
JPM |
SBUX |
| Current Price |
$350.13 |
$96.67 |
| Fair Value Estimate |
$444.48 |
$108.52 |
| Upside to Fair Value |
+26.9%
|
+12.3%
|
| Market Cap |
$938.2B |
$110.2B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.0x
|
22.0x
|
| Price / Sales |
3.1x
|
2.9x
|
| Price / FCF |
—
|
30.4x
|
| Revenue Growth YoY |
+17.9%
|
-1.4%
|
| Gross Margin |
62.6%
|
31.7%
|
| Operating Margin |
28.2%
|
9.4%
|
| Return on Equity |
17.8%
|
-24.3%
|
| Dividend Yield |
1.71% |
2.57% |
| FCF Yield |
—
|
3.29%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
JPMorgan Chase is a diversified global bank spanning consumer banking, cards, payments, commercial banking, investment banking, markets, treasury services, and asset and wealth management, with an unusually high-quality franchise supported by funding scale, distribution, leading market positions and cross-selling across 86.6 million U.S. consumers and more than 90% of Fortune 500 companies. Busin…
Starbucks is the world's largest specialty coffee retailer, operating company-owned and licensed coffeehouses across North America, International, and Channel Development segments, with a brand that has historically supported premium pricing and global scale. The business quality is currently strained: revenue declined 1.4% year over year in the most recent quarter, TTM operating margin is 9.4%, …
Accumulation Zones
| Metric |
JPM |
SBUX |
| Zone Low |
$333.36 |
$81.39 |
| Zone High |
$377.81 |
$92.24 |
| In Buy Zone? |
Yes
|
No
|