JPM vs SBUX: Which Is the Better Buy?

Side-by-side comparison of JPMorgan Chase & Co. and Starbucks Corporation โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-04-20.
JPMorgan Chase & Co. ยท Financial Services
$316.99
+45.0% upside to fair value
Grade C High Quality
VS
Starbucks Corporation ยท Consumer Cyclical
$96.60
-12.3% upside to fair value
Med Conviction Grade B+
QuantHub Verdict
JPM has more upside to fair value (+45.0%). JPM trades at a lower forward P/E (15.0x). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric JPM SBUX
Current Price $316.99 $96.60
Fair Value Estimate $459.64 $84.75
Upside to Fair Value +45.0% -12.3%
Market Cap $854.9B $110.1B
Forward P/E 15.0x 42.2x
EV / EBITDA 21.8x 22.5x
Price / Sales 3.0x 3.0x
Price / FCF 8.5x 45.1x
Revenue Growth YoY +6.9% +2.8%
Gross Margin 60.9% 24.2%
Operating Margin 26.2% 9.6%
Return on Equity 16.3% -22.9%
Dividend Yield 0% 2.55%
FCF Yield 11.79% 2.2%
Analyst Consensus Buy Hold
Investment Thesis
JPM โ€” JPMorgan Chase & Co.
JPMorgan Chase & Co. is a leading diversified financial services firm with a strong competitive moat driven by its scale, diversified revenue streams, and long-tenured leadership. The company operates across four main segments: Commercial & Investment Bank, Consumer & Community Banking, Asset & Wealth Management, and Corporate, generating $279.75 billion in revenue in fiscal 2025. Its durable comโ€ฆ
SBUX โ€” Starbucks Corporation
Starbucks is the world's largest specialty coffee retailer with over 39,000 stores across 86 markets, generating $37.2B in annual revenue. Under CEO Brian Niccol, now 19 months into his tenure after joining from Chipotle in September 2024, the company is executing the Back to Starbucks operational turnaround focused on service speed, menu simplification, and store experience reinvention. At P/S 2โ€ฆ
Accumulation Zones
Metric JPM SBUX
Zone Low $344.73 $63.56
Zone High $390.69 $72.04
In Buy Zone? Yes No
โ† JPM Research    SBUX Research โ†’    All Research