JPM vs NOW: Which Is the Better Buy?
Side-by-side comparison of JPMorgan Chase & Co. and ServiceNow, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-17.
JPMorgan Chase & Co. · Financial Services
$350.13
+26.9% upside to fair value
Med Conviction
Grade A-
High Quality
VS
ServiceNow, Inc. · Technology
$139.82
+16.2% upside to fair value
Med Conviction
Grade A-
High Quality
QuantHub Verdict
JPM has more upside to fair value
(+26.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
JPM |
NOW |
| Current Price |
$350.13 |
$139.82 |
| Fair Value Estimate |
$444.48 |
$162.50 |
| Upside to Fair Value |
+26.9%
|
+16.2%
|
| Market Cap |
$938.2B |
$144.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.0x
|
43.1x
|
| Price / Sales |
3.1x
|
9.8x
|
| Price / FCF |
—
|
31.5x
|
| Revenue Growth YoY |
+17.9%
|
+24.0%
|
| Gross Margin |
62.6%
|
74.8%
|
| Operating Margin |
28.2%
|
11.4%
|
| Return on Equity |
17.8%
|
13.8%
|
| Dividend Yield |
1.71% |
0% |
| FCF Yield |
—
|
3.17%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
JPMorgan Chase is a diversified global bank spanning consumer banking, cards, payments, commercial banking, investment banking, markets, treasury services, and asset and wealth management, with an unusually high-quality franchise supported by funding scale, distribution, leading market positions and cross-selling across 86.6 million U.S. consumers and more than 90% of Fortune 500 companies. Busin…
ServiceNow provides a cloud-based enterprise workflow platform spanning IT service management, operations, employee workflows, CRM, AI orchestration and security. Business quality is high because its common data model, deeply embedded workflows and cross-department deployments create meaningful switching costs, while roughly 90% of the Fortune 500 use the platform and more than 85 billion workflo…
Accumulation Zones
| Metric |
JPM |
NOW |
| Zone Low |
$333.36 |
$121.88 |
| Zone High |
$377.81 |
$138.12 |
| In Buy Zone? |
Yes
|
No
|