JPM vs NKE: Which Is the Better Buy?
Side-by-side comparison of JPMorgan Chase & Co. and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
JPMorgan Chase & Co. · Financial Services
$309.87
-6.4% upside to fair value
High Conviction
Grade A-
VS
NIKE, Inc. · Consumer Cyclical
$42.62
+45.5% upside to fair value
Med Conviction
Grade B+
QuantHub Verdict
NKE has more upside to fair value
(+45.5%).
JPM trades at a lower forward P/E
(14.3x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
JPM |
NKE |
| Current Price |
$309.87 |
$42.62 |
| Fair Value Estimate |
$290.00 |
$62.00 |
| Upside to Fair Value |
-6.4%
|
+45.5%
|
| Market Cap |
$835.7B |
$63.0B |
| Forward P/E |
14.3x
|
27.9x
|
| EV / EBITDA |
17.6x
|
20.7x
|
| Price / Sales |
3.0x
|
1.4x
|
| Price / FCF |
—
|
19.4x
|
| Revenue Growth YoY |
+3.3%
|
-9.8%
|
| Gross Margin |
59.99%
|
42.7%
|
| Operating Margin |
25.9%
|
8.0%
|
| Return on Equity |
15.95%
|
24.4%
|
| Dividend Yield |
1.9% |
3.8% |
| FCF Yield |
—
|
5.2%
|
| Analyst Consensus |
Overweight
|
Buy
|
Investment Thesis
JPMorgan Chase is the largest U.S. bank by assets ($4.4T) and the most diversified financial services franchise globally, operating across consumer banking, investment banking, commercial banking, and asset management. Under Jamie Dimon's two-decade leadership, the firm has consistently gained market share, delivered sector-leading ROE of 16%, and invested aggressively in technology ($17B+ annual…
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reve…
Accumulation Zones
| Metric |
JPM |
NKE |
| Zone Low |
$220.00 |
$44.00 |
| Zone High |
$250.00 |
$50.00 |
| In Buy Zone? |
No
|
Yes
|