JPM vs NKE: Which Is the Better Buy?
Side-by-side comparison of JPMorgan Chase & Co. and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-17.
JPMorgan Chase & Co. · Financial Services
$350.13
+26.9% upside to fair value
Med Conviction
Grade A-
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
JPM has more upside to fair value
(+26.9%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
JPM |
NKE |
| Current Price |
$350.13 |
$35.78 |
| Fair Value Estimate |
$444.48 |
$39.33 |
| Upside to Fair Value |
+26.9%
|
+9.9%
|
| Market Cap |
$938.2B |
$53.0B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.0x
|
12.0x
|
| Price / Sales |
3.1x
|
1.1x
|
| Price / FCF |
—
|
24.3x
|
| Revenue Growth YoY |
+17.9%
|
-1.1%
|
| Gross Margin |
62.6%
|
42.9%
|
| Operating Margin |
28.2%
|
8.2%
|
| Return on Equity |
17.8%
|
22.0%
|
| Dividend Yield |
1.71% |
4.58% |
| FCF Yield |
—
|
4.12%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
JPMorgan Chase is a diversified global bank spanning consumer banking, cards, payments, commercial banking, investment banking, markets, treasury services, and asset and wealth management, with an unusually high-quality franchise supported by funding scale, distribution, leading market positions and cross-selling across 86.6 million U.S. consumers and more than 90% of Fortune 500 companies. Busin…
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Accumulation Zones
| Metric |
JPM |
NKE |
| Zone Low |
$333.36 |
$29.50 |
| Zone High |
$377.81 |
$33.43 |
| In Buy Zone? |
Yes
|
No
|