JPM vs MS: Which Is the Better Buy?
Side-by-side comparison of JPMorgan Chase & Co. and Morgan Stanley — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-22.
JPMorgan Chase & Co. · Financial Services
$316.99
+139.7% upside to fair value
Grade C
High Quality
VS
Morgan Stanley · Financial Services
$189.30
-30.5% upside to fair value
Grade C
High Quality
QuantHub Verdict
JPM has more upside to fair value
(+139.7%).
JPM trades at a lower forward P/E
(15.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
JPM |
MS |
| Current Price |
$316.99 |
$189.30 |
| Fair Value Estimate |
$759.82 |
$131.49 |
| Upside to Fair Value |
+139.7%
|
-30.5%
|
| Market Cap |
$854.9B |
$300.6B |
| Forward P/E |
15.0x
|
16.4x
|
| EV / EBITDA |
21.8x
|
24.4x
|
| Price / Sales |
3.0x
|
2.5x
|
| Price / FCF |
8.5x
|
-16.8x
|
| Revenue Growth YoY |
+6.9%
|
+18.8%
|
| Gross Margin |
60.9%
|
58.0%
|
| Operating Margin |
26.2%
|
19.5%
|
| Return on Equity |
16.3%
|
16.7%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
11.79%
|
—
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
JPMorgan Chase & Co. is a leading diversified financial services firm with a strong competitive moat driven by its scale, diversified revenue streams, and long-tenured leadership. The company operates across four main segments: Commercial & Investment Bank, Consumer & Community Banking, Asset & Wealth Management, and Corporate, generating $279.75 billion in revenue in fiscal 2025. Its durable com…
Morgan Stanley is a leading global financial services firm operating in Institutional Securities, Wealth Management, and Investment Management. The company benefits from a durable competitive moat supported by its systemically important status, diversified revenue streams, and strong management with a 36-year veteran CEO. Despite solid fundamentals including 14.2% revenue growth in 2025 and 16.7%…
Accumulation Zones
| Metric |
JPM |
MS |
| Zone Low |
$569.87 |
$98.62 |
| Zone High |
$645.85 |
$111.77 |
| In Buy Zone? |
Yes
|
No
|