JPM vs MS: Which Is the Better Buy?
Side-by-side comparison of JPMorgan Chase & Co. and Morgan Stanley — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-16.
JPMorgan Chase & Co. · Financial Services
$350.13
+26.9% upside to fair value
Med Conviction
Grade A-
High Quality
VS
Morgan Stanley · Financial Services
$206.27
+15.9% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
JPM has more upside to fair value
(+26.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
JPM |
MS |
| Current Price |
$350.13 |
$206.27 |
| Fair Value Estimate |
$444.48 |
$239.00 |
| Upside to Fair Value |
+26.9%
|
+15.9%
|
| Market Cap |
$938.2B |
$325.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.0x
|
23.5x
|
| Price / Sales |
3.1x
|
2.6x
|
| Price / FCF |
—
|
—
|
| Revenue Growth YoY |
+17.9%
|
+22.4%
|
| Gross Margin |
62.6%
|
59.7%
|
| Operating Margin |
28.2%
|
20.7%
|
| Return on Equity |
17.8%
|
18.1%
|
| Dividend Yield |
1.71% |
2.01% |
| FCF Yield |
—
|
—
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
JPMorgan Chase is a diversified global bank spanning consumer banking, cards, payments, commercial banking, investment banking, markets, treasury services, and asset and wealth management, with an unusually high-quality franchise supported by funding scale, distribution, leading market positions and cross-selling across 86.6 million U.S. consumers and more than 90% of Fortune 500 companies. Busin…
Morgan Stanley is a diversified capital-markets and wealth-management franchise spanning institutional securities, advisor-led and self-directed wealth, workplace services, and investment management. Business quality is solid but inherently cyclical: it combines $8.084 trillion of wealth client assets and $2.004 trillion of investment-management AUM/AUS with a strengthening 15.5% institutional pe…
Accumulation Zones
| Metric |
JPM |
MS |
| Zone Low |
$333.36 |
$179.25 |
| Zone High |
$377.81 |
$203.15 |
| In Buy Zone? |
Yes
|
No
|