JPM vs MAR: Which Is the Better Buy?
Side-by-side comparison of JPMorgan Chase & Co. and Marriott International, Inc. โ fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-07.
JPMorgan Chase & Co. ยท Financial Services
$316.99
+45.0% upside to fair value
Grade C
High Quality
VS
Marriott International, Inc. ยท Consumer Cyclical
$359.06
-45.0% upside to fair value
Grade D
QuantHub Verdict
JPM has more upside to fair value
(+45.0%).
JPM trades at a lower forward P/E
(15.0x).
These are model outputs โ not personalized investment advice.
See all research โ
Valuation & Fundamentals
| Metric |
JPM |
MAR |
| Current Price |
$316.99 |
$359.06 |
| Fair Value Estimate |
$459.64 |
$197.48 |
| Upside to Fair Value |
+45.0%
|
-45.0%
|
| Market Cap |
$854.9B |
$95.2B |
| Forward P/E |
15.0x
|
37.7x
|
| EV / EBITDA |
21.8x
|
29.5x
|
| Price / Sales |
3.0x
|
4.4x
|
| Price / FCF |
8.5x
|
29.3x
|
| Revenue Growth YoY |
+6.9%
|
-71.1%
|
| Gross Margin |
60.9%
|
6.0%
|
| Operating Margin |
26.2%
|
19.6%
|
| Return on Equity |
16.3%
|
-78.5%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
11.79%
|
3.41%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
JPMorgan Chase & Co. is a leading diversified financial services firm with a strong competitive moat driven by its scale, diversified revenue streams, and long-tenured leadership. The company operates across four main segments: Commercial & Investment Bank, Consumer & Community Banking, Asset & Wealth Management, and Corporate, generating $279.75 billion in revenue in fiscal 2025. Its durable comโฆ
Marriott International operates a global fee-driven, asset-light hotel business with a portfolio of over 30 brands and a strong competitive position in the travel lodging industry. The company benefits from a durable competitive moat supported by its brand strength, extensive network, and recurring franchise and management fees. However, recent financials show significant headwinds with a 71.1% yโฆ
Accumulation Zones
| Metric |
JPM |
MAR |
| Zone Low |
$344.73 |
$148.11 |
| Zone High |
$390.69 |
$167.86 |
| In Buy Zone? |
Yes
|
No
|