JPM vs MAR: Which Is the Better Buy?
Side-by-side comparison of JPMorgan Chase & Co. and Marriott International, Inc. β fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-18.
JPMorgan Chase & Co. Β· Financial Services
$309.87
-6.4% upside to fair value
High Conviction
Grade A-
VS
Marriott International, Inc. Β· Consumer Cyclical
$377.93
-16.6% upside to fair value
Grade D
QuantHub Verdict
JPM has more upside to fair value
(-6.4%).
JPM trades at a lower forward P/E
(14.3x).
These are model outputs β not personalized investment advice.
See all research β
Valuation & Fundamentals
| Metric |
JPM |
MAR |
| Current Price |
$309.87 |
$377.93 |
| Fair Value Estimate |
$290.00 |
$315.15 |
| Upside to Fair Value |
-6.4%
|
-16.6%
|
| Market Cap |
$835.7B |
$100.2B |
| Forward P/E |
14.3x
|
39.0x
|
| EV / EBITDA |
17.6x
|
25.3x
|
| Price / Sales |
3.0x
|
3.8x
|
| Price / FCF |
β
|
34.6x
|
| Revenue Growth YoY |
+3.3%
|
+3.1%
|
| Gross Margin |
59.99%
|
21.3%
|
| Operating Margin |
25.9%
|
15.8%
|
| Return on Equity |
15.95%
|
-79.9%
|
| Dividend Yield |
1.9% |
0% |
| FCF Yield |
β
|
2.89%
|
| Analyst Consensus |
Overweight
|
Hold
|
Investment Thesis
JPMorgan Chase is the largest U.S. bank by assets ($4.4T) and the most diversified financial services franchise globally, operating across consumer banking, investment banking, commercial banking, and asset management. Under Jamie Dimon's two-decade leadership, the firm has consistently gained market share, delivered sector-leading ROE of 16%, and invested aggressively in technology ($17B+ annualβ¦
Marriott International operates the world's largest hospitality portfolio with approximately 8,900 to 9,000 properties across 141 countries and over 30 brands, supported by the largest loyalty program with 203 to 210 million members. The company benefits from a durable competitive moat driven by scale, brand strength, and network effects. However, despite steady revenue growth of 3.1% year-over-yβ¦
Accumulation Zones
| Metric |
JPM |
MAR |
| Zone Low |
$220.00 |
$236.36 |
| Zone High |
$250.00 |
$267.88 |
| In Buy Zone? |
No
|
No
|