JPM vs MAR: Which Is the Better Buy?
Side-by-side comparison of JPMorgan Chase & Co. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-17.
JPMorgan Chase & Co. · Financial Services
$350.13
+26.9% upside to fair value
Med Conviction
Grade A-
High Quality
VS
Marriott International, Inc. · Consumer Cyclical
$334.97
+20.6% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
JPM has more upside to fair value
(+26.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
JPM |
MAR |
| Current Price |
$350.13 |
$334.97 |
| Fair Value Estimate |
$444.48 |
$403.81 |
| Upside to Fair Value |
+26.9%
|
+20.6%
|
| Market Cap |
$938.2B |
$87.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.0x
|
22.2x
|
| Price / Sales |
3.1x
|
3.2x
|
| Price / FCF |
—
|
28.7x
|
| Revenue Growth YoY |
+17.9%
|
+4.8%
|
| Gross Margin |
62.6%
|
20.2%
|
| Operating Margin |
28.2%
|
15.8%
|
| Return on Equity |
17.8%
|
-66.7%
|
| Dividend Yield |
1.71% |
0.84% |
| FCF Yield |
—
|
3.48%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
JPMorgan Chase is a diversified global bank spanning consumer banking, cards, payments, commercial banking, investment banking, markets, treasury services, and asset and wealth management, with an unusually high-quality franchise supported by funding scale, distribution, leading market positions and cross-selling across 86.6 million U.S. consumers and more than 90% of Fortune 500 companies. Busin…
Marriott International is a global asset-light hotel franchisor and manager whose 10,082-property, 1.814 million-room system, 629,000-room development pipeline, broad brands, and more than 295 million Bonvoy members support durable fee-led economics. Business quality is tempered by cyclicality, competitive owner incentives, and $16.915 billion of debt, while reported ROE is negative 66.7%. In the…
Accumulation Zones
| Metric |
JPM |
MAR |
| Zone Low |
$333.36 |
$302.86 |
| Zone High |
$377.81 |
$343.24 |
| In Buy Zone? |
Yes
|
Yes
|