JPM vs MAR: Which Is the Better Buy?

Side-by-side comparison of JPMorgan Chase & Co. and Marriott International, Inc. โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-05-07.
JPMorgan Chase & Co. ยท Financial Services
$316.99
+45.0% upside to fair value
Grade C High Quality
VS
Marriott International, Inc. ยท Consumer Cyclical
$359.06
-45.0% upside to fair value
Grade D
QuantHub Verdict
JPM has more upside to fair value (+45.0%). JPM trades at a lower forward P/E (15.0x). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric JPM MAR
Current Price $316.99 $359.06
Fair Value Estimate $459.64 $197.48
Upside to Fair Value +45.0% -45.0%
Market Cap $854.9B $95.2B
Forward P/E 15.0x 37.7x
EV / EBITDA 21.8x 29.5x
Price / Sales 3.0x 4.4x
Price / FCF 8.5x 29.3x
Revenue Growth YoY +6.9% -71.1%
Gross Margin 60.9% 6.0%
Operating Margin 26.2% 19.6%
Return on Equity 16.3% -78.5%
Dividend Yield 0% 0%
FCF Yield 11.79% 3.41%
Analyst Consensus Buy Hold
Investment Thesis
JPM โ€” JPMorgan Chase & Co.
JPMorgan Chase & Co. is a leading diversified financial services firm with a strong competitive moat driven by its scale, diversified revenue streams, and long-tenured leadership. The company operates across four main segments: Commercial & Investment Bank, Consumer & Community Banking, Asset & Wealth Management, and Corporate, generating $279.75 billion in revenue in fiscal 2025. Its durable comโ€ฆ
MAR โ€” Marriott International, Inc.
Marriott International operates a global fee-driven, asset-light hotel business with a portfolio of over 30 brands and a strong competitive position in the travel lodging industry. The company benefits from a durable competitive moat supported by its brand strength, extensive network, and recurring franchise and management fees. However, recent financials show significant headwinds with a 71.1% yโ€ฆ
Accumulation Zones
Metric JPM MAR
Zone Low $344.73 $148.11
Zone High $390.69 $167.86
In Buy Zone? Yes No
โ† JPM Research    MAR Research โ†’    All Research