JPM vs KO: Which Is the Better Buy?
Side-by-side comparison of JPMorgan Chase & Co. and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-16.
JPMorgan Chase & Co. · Financial Services
$350.13
+26.9% upside to fair value
Med Conviction
Grade A-
High Quality
VS
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
JPM has more upside to fair value
(+26.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
JPM |
KO |
| Current Price |
$350.13 |
$88.71 |
| Fair Value Estimate |
$444.48 |
$102.44 |
| Upside to Fair Value |
+26.9%
|
+15.5%
|
| Market Cap |
$938.2B |
$381.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.0x
|
20.8x
|
| Price / Sales |
3.1x
|
7.6x
|
| Price / FCF |
—
|
26.7x
|
| Revenue Growth YoY |
+17.9%
|
+6.7%
|
| Gross Margin |
62.6%
|
61.9%
|
| Operating Margin |
28.2%
|
29.6%
|
| Return on Equity |
17.8%
|
43.0%
|
| Dividend Yield |
1.71% |
2.37% |
| FCF Yield |
—
|
3.75%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
JPMorgan Chase is a diversified global bank spanning consumer banking, cards, payments, commercial banking, investment banking, markets, treasury services, and asset and wealth management, with an unusually high-quality franchise supported by funding scale, distribution, leading market positions and cross-selling across 86.6 million U.S. consumers and more than 90% of Fortune 500 companies. Busin…
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Accumulation Zones
| Metric |
JPM |
KO |
| Zone Low |
$333.36 |
$76.83 |
| Zone High |
$377.81 |
$87.07 |
| In Buy Zone? |
Yes
|
No
|