JPM vs KO: Which Is the Better Buy?
Side-by-side comparison of JPMorgan Chase & Co. and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-17.
JPMorgan Chase & Co. · Financial Services
$334.53
+45.0% upside to fair value
Grade B
High Quality
VS
The Coca-Cola Company · Consumer Defensive
$84.92
-10.2% upside to fair value
Grade C
High Quality
QuantHub Verdict
JPM has more upside to fair value
(+45.0%).
JPM trades at a lower forward P/E
(14.3x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
JPM |
KO |
| Current Price |
$334.53 |
$84.92 |
| Fair Value Estimate |
$485.07 |
$76.30 |
| Upside to Fair Value |
+45.0%
|
-10.2%
|
| Market Cap |
$896.4B |
$365.4B |
| Forward P/E |
14.3x
|
26.6x
|
| EV / EBITDA |
12.4x
|
20.7x
|
| Price / Sales |
5.4x
|
7.4x
|
| Price / FCF |
6.4x
|
29.1x
|
| Revenue Growth YoY |
-168.4%
|
+12.1%
|
| Gross Margin |
78.6%
|
61.7%
|
| Operating Margin |
33.7%
|
29.3%
|
| Return on Equity |
17.8%
|
43.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
15.72%
|
3.44%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
JPMorgan Chase & Co. operates as a leading diversified bank within the financial services sector, demonstrating a high-quality business model characterized by a strong return on equity of 17.8% and robust profitability margins including a net margin of 38.9%. Despite a significant revenue decline of 168.4% year-over-year in the most recent quarter, earnings grew by 41.2%, reflecting operational e…
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a durable competitive moat driven by its strong brand and extensive distribution network. The business quality is high, evidenced by a 43.6% return on equity, robust gross margin of 61.7%, and solid revenue and earnings growth of 12.1% and 17.8% respectively in the most recent quarter. Despite the…
Accumulation Zones
| Metric |
JPM |
KO |
| Zone Low |
$363.80 |
$57.22 |
| Zone High |
$412.31 |
$64.85 |
| In Buy Zone? |
Yes
|
No
|