JPM vs KO: Which Is the Better Buy?
Side-by-side comparison of JPMorgan Chase & Co. and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
JPMorgan Chase & Co. · Financial Services
$316.99
+139.7% upside to fair value
Grade C
High Quality
VS
The Coca-Cola Company · Consumer Defensive
$78.19
-7.8% upside to fair value
Grade D
High Quality
QuantHub Verdict
JPM has more upside to fair value
(+139.7%).
JPM trades at a lower forward P/E
(15.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
JPM |
KO |
| Current Price |
$316.99 |
$78.19 |
| Fair Value Estimate |
$759.82 |
$72.12 |
| Upside to Fair Value |
+139.7%
|
-7.8%
|
| Market Cap |
$854.9B |
$336.5B |
| Forward P/E |
15.0x
|
24.6x
|
| EV / EBITDA |
21.8x
|
19.9x
|
| Price / Sales |
3.0x
|
6.8x
|
| Price / FCF |
8.5x
|
26.8x
|
| Revenue Growth YoY |
+6.9%
|
+12.1%
|
| Gross Margin |
60.9%
|
61.7%
|
| Operating Margin |
26.2%
|
29.3%
|
| Return on Equity |
16.3%
|
43.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
11.79%
|
3.73%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
JPMorgan Chase & Co. is a leading diversified financial services firm with a strong competitive moat driven by its scale, diversified revenue streams, and long-tenured leadership. The company operates across four main segments: Commercial & Investment Bank, Consumer & Community Banking, Asset & Wealth Management, and Corporate, generating $279.75 billion in revenue in fiscal 2025. Its durable com…
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a diversified portfolio including sparkling soft drinks, juices, water, coffee, and energy beverages. The business quality is high due to its durable brand moat, consistent earnings growth, and strong operational efficiency, reflected in a 43.6% return on equity and 12.1% revenue growth in the mos…
Accumulation Zones
| Metric |
JPM |
KO |
| Zone Low |
$569.87 |
$54.09 |
| Zone High |
$645.85 |
$61.30 |
| In Buy Zone? |
Yes
|
No
|