JNJ vs NKE: Which Is the Better Buy?
Side-by-side comparison of Johnson & Johnson and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-20.
Johnson & Johnson · Healthcare
$230.69
+10.8% upside to fair value
Grade C
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$42.62
+38.4% upside to fair value
Med Conviction
Grade B+
QuantHub Verdict
NKE has more upside to fair value
(+38.4%).
JNJ trades at a lower forward P/E
(26.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
JNJ |
NKE |
| Current Price |
$230.69 |
$42.62 |
| Fair Value Estimate |
$255.61 |
$58.98 |
| Upside to Fair Value |
+10.8%
|
+38.4%
|
| Market Cap |
$555.9B |
$63.0B |
| Forward P/E |
26.8x
|
27.9x
|
| EV / EBITDA |
18.5x
|
20.7x
|
| Price / Sales |
5.8x
|
1.4x
|
| Price / FCF |
28.2x
|
19.4x
|
| Revenue Growth YoY |
+9.9%
|
-9.8%
|
| Gross Margin |
69.1%
|
42.7%
|
| Operating Margin |
26.9%
|
8.0%
|
| Return on Equity |
26.5%
|
24.4%
|
| Dividend Yield |
0% |
3.8% |
| FCF Yield |
3.54%
|
5.2%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Johnson & Johnson is a leading healthcare company focused on pharmaceuticals and medical devices following its consumer health spin-off. The business quality is high due to its durable competitive moat, diversified portfolio, and strong management with deep institutional knowledge. Despite a 52.4% decline in earnings in the most recent quarter, revenue grew 9.9% year-over-year in the same period,…
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reve…
Accumulation Zones
| Metric |
JNJ |
NKE |
| Zone Low |
$191.71 |
$44.23 |
| Zone High |
$217.27 |
$50.13 |
| In Buy Zone? |
No
|
Yes
|