ISRG vs KO: Which Is the Better Buy?
Side-by-side comparison of Intuitive Surgical, Inc. and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Intuitive Surgical, Inc. · Healthcare
$399.52
+22.4% upside to fair value
Med Conviction
Grade B
High Quality
VS
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
ISRG has more upside to fair value
(+22.4%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
ISRG |
KO |
| Current Price |
$399.52 |
$88.71 |
| Fair Value Estimate |
$488.97 |
$102.44 |
| Upside to Fair Value |
+22.4%
|
+15.5%
|
| Market Cap |
$141.1B |
$381.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
30.7x
|
20.8x
|
| Price / Sales |
12.8x
|
7.6x
|
| Price / FCF |
44.0x
|
26.7x
|
| Revenue Growth YoY |
+18.5%
|
+6.7%
|
| Gross Margin |
66.7%
|
61.9%
|
| Operating Margin |
31.3%
|
29.6%
|
| Return on Equity |
17.8%
|
43.0%
|
| Dividend Yield |
0% |
2.37% |
| FCF Yield |
2.28%
|
3.75%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Intuitive Surgical develops, produces, and commercializes the da Vinci surgical system and the Ion endoluminal system, along with instruments, accessories, training, and digital solutions that drive a large installed-base and recurring-revenue model. Business quality is high: TTM gross margin of 66.7%, operating margin of 31.3%, net margin of 28.4%, ROE of 17.8%, and revenue growth of 18.5% with …
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Accumulation Zones
| Metric |
ISRG |
KO |
| Zone Low |
$366.73 |
$76.83 |
| Zone High |
$415.62 |
$87.07 |
| In Buy Zone? |
Yes
|
No
|