INTU vs V: Which Is the Better Buy?
Side-by-side comparison of Intuit Inc. and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Intuit Inc. · Technology
$277.13
+25.3% upside to fair value
Med Conviction
Grade B
High Quality
VS
Visa Inc. · Financial Services
$368.29
+25.7% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
V has more upside to fair value
(+25.7%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
INTU |
V |
| Current Price |
$277.13 |
$368.29 |
| Fair Value Estimate |
$347.25 |
$463.00 |
| Upside to Fair Value |
+25.3%
|
+25.7%
|
| Market Cap |
$75.8B |
$687.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
11.0x
|
24.0x
|
| Price / Sales |
3.5x
|
15.5x
|
| Price / FCF |
8.8x
|
33.5x
|
| Revenue Growth YoY |
+13.7%
|
+14.4%
|
| Gross Margin |
80.9%
|
80.2%
|
| Operating Margin |
28.8%
|
60.7%
|
| Return on Equity |
23.4%
|
61.3%
|
| Dividend Yield |
1.73% |
0.73% |
| FCF Yield |
11.43%
|
2.98%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Intuit is a financial management software platform serving small and mid-market businesses through QuickBooks, consumers through TurboTax, and consumers through Credit Karma, with a professional tax segment in Lacerte, ProSeries and ProConnect. The business quality is high on fundamentals: TTM gross margin of 80.9%, TTM operating margin of 28.8%, TTM net margin of 21.3%, ROE of 23.4%, and free ca…
Visa operates the world's largest retail payments network, connecting consumers, merchants, issuers, and acquirers through VisaNet, which authorizes, clears, and settles transactions across more than 200 countries. The business quality is exceptional: TTM gross margin of 80.2%, operating margin of 60.7%, net margin of 50.8%, and ROE of 61.3% reflect a two-sided network with powerful scale economi…
Accumulation Zones
| Metric |
INTU |
V |
| Zone Low |
$260.44 |
$347.25 |
| Zone High |
$295.16 |
$393.55 |
| In Buy Zone? |
Yes
|
Yes
|